Infobip
Case Studies
Indosat Ooredoo: Boosting A2P SMS Traffic Revenue with Infobip Anam Protect SMS Firewall
Overview
Indosat Ooredoo: Boosting A2P SMS Traffic Revenue with Infobip Anam Protect SMS FirewallInfobip |
Analytics & Modeling - Machine Learning Networks & Connectivity - Routers & Bridges | |
Cement Telecommunications | |
Traffic Monitoring Transportation Simulation | |
System Integration | |
Operational Impact
The implementation of Infobip's Anam Protect SMS firewall and monetization consultancy led to significant operational improvements for Indosat Ooredoo. The company was able to harmonize activities between its wholesale, enterprise, and customer verticals, leading to more coordinated and efficient operations. Indosat Ooredoo was also able to identify and filter out legitimate A2P SMS partners and their legitimate traffic, from those using grey routes and routing unsolicited traffic. This helped to protect the company's SMS prices and match market pricing. The elimination of grey route and SIM box traffic, which were significant pain points for Indosat Ooredoo, also helped to protect revenue derived from A2P SMS traffic. | |
Quantitative Benefit
International traffic revenue increased by more than three times | |
Domestic A2P SMS traffic saw an increase of up to 10% | |
The system was live and operational in less than two months from the start of the negotiations | |