Overview
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Increasing User Reachability & Operational Efficiency: A BigBasket Case StudyMoEngage |
Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms | |
E-Commerce Retail | |
Retail Store Automation Time Sensitive Networking | |
Operational Impact
By using MoEngage’s intelligent engagement platform, BigBasket was able to significantly increase its operational efficiency. The company moved away from generalized campaigns to personalized ones using Dynamic Product Messaging (DPM), which resulted in an uptick in clickthrough rates. The seamless dashboard provided by MoEngage allowed the BigBasket team to spend a minimal amount of time on setting up campaigns. In fact, it only took them 15-20 minutes to set up over 28 campaigns. This not only increased operational efficiency but also allowed the team to focus on other important aspects of the business. | |
Quantitative Benefit
BigBasket increased its push deliverability from 65% to 85%-90% | |
The company saw an uptick in its clickthrough rates from 1.8% to 2.5%-3% | |
There was a 26% uplift in the “Add To Basket” conversions | |