Case Studies Increasing ROI by Replacing Outdated Legacy Solutions with Modern Technology

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	Increasing ROI by Replacing Outdated Legacy Solutions with Modern Technology

Increasing ROI by Replacing Outdated Legacy Solutions with Modern Technology

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Retail Store Automation
Services	Data Science Services System Integration
Challenge	The retailer was interested in replacing an outdated, legacy solution with more current technology. At stake was the sales support group’s credibility with regard to its internal traffic and conversion measurement initiative. In fact, the success of the program was tied to store personnel compensation and performance review. They needed to recommend the best possible technology, while still getting the most for their investment. The widely accepted and credible legacy solution meant switching vendors and raised questions about whether RetailNext could handle this global retailer’s volume. Read More
About Customer	This RetailNext customer is an international specialty apparel and accessories company that operates over 2,000 stores globally, both in malls and in standalone stores, and has garnered a reputation for innovation in product, marketing, merchandising, and shopper experience. Read More
Solution	RetailNext replaced the legacy sensors at the entrances to three flagship locations, as well as added new dwell measurement sensors in targeted areas within the locations. From these sensors, RetailNext provided the retailer with accurate measurements of total traffic, the number of dwells in each targeted area, the average dwell time, dwell conversion vs. total store conversion, and average transaction value. Kinetic maps, an element lacking in the legacy solution, captured shopper movement throughout the store to give the retailer more insight into the path shoppers most commonly followed through its stores. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Retail Store Automation

Services

Data Science Services

System Integration

Challenge

The retailer was interested in replacing an outdated, legacy solution with more current technology. At stake was the sales support group’s credibility with regard to its internal traffic and conversion measurement initiative. In fact, the success of the program was tied to store personnel compensation and performance review. They needed to recommend the best possible technology, while still getting the most for their investment. The widely accepted and credible legacy solution meant switching vendors and raised questions about whether RetailNext could handle this global retailer’s volume.

About Customer

This RetailNext customer is an international specialty apparel and accessories company that operates over 2,000 stores globally, both in malls and in standalone stores, and has garnered a reputation for innovation in product, marketing, merchandising, and shopper experience.

Solution

RetailNext replaced the legacy sensors at the entrances to three flagship locations, as well as added new dwell measurement sensors in targeted areas within the locations. From these sensors, RetailNext provided the retailer with accurate measurements of total traffic, the number of dwells in each targeted area, the average dwell time, dwell conversion vs. total store conversion, and average transaction value. Kinetic maps, an element lacking in the legacy solution, captured shopper movement throughout the store to give the retailer more insight into the path shoppers most commonly followed through its stores.

Impact #1	Acting as a trusted partner and not just a vendor, RetailNext delivered insights with accuracy that were comparable or superior to the legacy solution.
Impact #2	RetailNext provided brand new insights to the retailer.
Impact #3	As a result of these new insights and increased returns on investment, the retailer replaced its legacy solution in all of its store locations with RetailNext’s comprehensive in-store analytics platform.

Impact #1

Acting as a trusted partner and not just a vendor, RetailNext delivered insights with accuracy that were comparable or superior to the legacy solution.

Impact #2

RetailNext provided brand new insights to the retailer.

Impact #3

As a result of these new insights and increased returns on investment, the retailer replaced its legacy solution in all of its store locations with RetailNext’s comprehensive in-store analytics platform.

Benefit #1	The retailer operates over 2,000 stores globally.

Benefit #1

The retailer operates over 2,000 stores globally.

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Overview

Increasing ROI by Replacing Outdated Legacy Solutions with Modern Technology

Operational Impact

Quantitative Benefit