MoEngage Case Studies Increasing Product Stickiness by 19% through Personalized Content Recommendations: A Case Study on POPS Worldwide

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	Increasing Product Stickiness by 19% through Personalized Content Recommendations: A Case Study on POPS Worldwide MoEngage

Increasing Product Stickiness by 19% through Personalized Content Recommendations: A Case Study on POPS Worldwide

MoEngage

Technology Category	Robots - Wheeled Robots Sensors - Camera / Video Systems
Applicable Industries	Telecommunications Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery
Challenge	POPS Worldwide, a leading digital entertainment powerhouse in Southeast Asia, faced the challenge of increasing the stickiness of their product. With over 427 million subscribers and a diverse library of digital-first content, POPS aimed to enhance customer engagement and retention. The company focused on improving the DAU:MAU ratio, a key indicator of product stickiness and customer engagement. A high DAU:MAU ratio signifies frequent content consumption by customers, leading to increased referrals and revenue. The challenge was to keep the Gen Z audience, who turned to POPS for entertainment needs during the COVID-19 pandemic, engaged and consuming content frequently on the POPS platform. Read More
About Customer	POPS Worldwide is a digital-first, consumer-obsessed, and data-driven enterprise based in Southeast Asia. With a track record of over 14 years of innovation, POPS has garnered 213 billion lifetime views and more than 427 million subscribers. The company works with top brands and creators globally, offering a diverse library of digital-first content including music, comics, video entertainment, and edutainment for different age groups and demographics. Their primary focus is on children, Gen Z, and Millennials across Southeast Asia. POPS also provides a unique entertainment experience to its subscribers through concerts, events, shows, festivals, and more. Read More
Solution	POPS implemented several strategies to increase product stickiness. Firstly, they launched social campaigns to drive content consumption, incentivizing customers to consume specific content on their platform by offering in-app rewards. Secondly, POPS redesigned their video and comic content to make it more colorful and attractive, and increased the frequency of in-app messages and push notifications to drive consumption of the redesigned content. Thirdly, POPS captured content preferences of new customers during onboarding, creating segments based on content affinity for personalized content recommendations. Lastly, POPS delivered personalized content recommendations using in-app messages, push notifications, and emails, eliminating friction in the content discovery process. They also invested in releasing new comic titles monthly, both original content and licensed comic titles via partnerships. Read More Log in to view content
Contents

Technology Category

Robots - Wheeled Robots

Sensors - Camera / Video Systems

Applicable Industries

Telecommunications

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Challenge

POPS Worldwide, a leading digital entertainment powerhouse in Southeast Asia, faced the challenge of increasing the stickiness of their product. With over 427 million subscribers and a diverse library of digital-first content, POPS aimed to enhance customer engagement and retention. The company focused on improving the DAU:MAU ratio, a key indicator of product stickiness and customer engagement. A high DAU:MAU ratio signifies frequent content consumption by customers, leading to increased referrals and revenue. The challenge was to keep the Gen Z audience, who turned to POPS for entertainment needs during the COVID-19 pandemic, engaged and consuming content frequently on the POPS platform.

About Customer

POPS Worldwide is a digital-first, consumer-obsessed, and data-driven enterprise based in Southeast Asia. With a track record of over 14 years of innovation, POPS has garnered 213 billion lifetime views and more than 427 million subscribers. The company works with top brands and creators globally, offering a diverse library of digital-first content including music, comics, video entertainment, and edutainment for different age groups and demographics. Their primary focus is on children, Gen Z, and Millennials across Southeast Asia. POPS also provides a unique entertainment experience to its subscribers through concerts, events, shows, festivals, and more.

Solution

POPS implemented several strategies to increase product stickiness. Firstly, they launched social campaigns to drive content consumption, incentivizing customers to consume specific content on their platform by offering in-app rewards. Secondly, POPS redesigned their video and comic content to make it more colorful and attractive, and increased the frequency of in-app messages and push notifications to drive consumption of the redesigned content. Thirdly, POPS captured content preferences of new customers during onboarding, creating segments based on content affinity for personalized content recommendations. Lastly, POPS delivered personalized content recommendations using in-app messages, push notifications, and emails, eliminating friction in the content discovery process. They also invested in releasing new comic titles monthly, both original content and licensed comic titles via partnerships.

Impact #1	The strategies implemented by POPS resulted in a significant increase in product stickiness, as evidenced by the increase in the DAU:MAU ratio. The redesign of video and comic content, coupled with increased frequency of in-app messages and push notifications, led to a higher consumption of content. The personalized content recommendations based on customer preferences captured during onboarding resulted in a more tailored and engaging user experience. The introduction of new comic titles also contributed to the increased stickiness of the product. Overall, these strategies led to a healthier customer engagement, increased customer retention, and higher referrals and revenue for POPS.

Impact #1

The strategies implemented by POPS resulted in a significant increase in product stickiness, as evidenced by the increase in the DAU:MAU ratio. The redesign of video and comic content, coupled with increased frequency of in-app messages and push notifications, led to a higher consumption of content. The personalized content recommendations based on customer preferences captured during onboarding resulted in a more tailored and engaging user experience. The introduction of new comic titles also contributed to the increased stickiness of the product. Overall, these strategies led to a healthier customer engagement, increased customer retention, and higher referrals and revenue for POPS.

Benefit #1	Product stickiness and user activity increased by 18.92%
Benefit #2	Android users saw a 20.21% increase in DAU:MAU ratio
Benefit #3	iOS users saw a 13.42% increase in DAU:MAU ratio

Benefit #1

Product stickiness and user activity increased by 18.92%

Benefit #2

Android users saw a 20.21% increase in DAU:MAU ratio

Benefit #3

iOS users saw a 13.42% increase in DAU:MAU ratio

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Overview

Increasing Product Stickiness by 19% through Personalized Content Recommendations: A Case Study on POPS Worldwide

Operational Impact

Quantitative Benefit