Case Studies
In the Bag: Vera Bradley sets new products and price points with predictive analytics
Overview
Analytics & Modeling - Predictive Analytics Platform as a Service (PaaS) - Data Management Platforms | |
Consumer Goods Retail | |
Product Research & Development Sales & Marketing | |
Demand Planning & Forecasting Predictive Replenishment | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
Vera Bradley has seen dramatic improvements in new product performance by using First Insight's solutions. | |
The company has gained a greater understanding of demand and price sensitivities, resulting in a more optimized assortment and pricing strategy. | |
The cloud-based tool has allowed Vera Bradley to create deeper customer relationships, maintain brand awareness, and build loyalty. | |
Quantitative Benefit
First Insight's pricing solution helps retailers typically increase their sales or margins by as much as 9%. | |
David’s Bridal improved its forecast accuracy by more than 20% through First Insight’s predictive analytics solution. | |