Case Studies
Improving Test & Learn Process at a Telecom Operator
Overview
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms | |
Retail Telecommunications | |
Business Operation Sales & Marketing | |
Predictive Maintenance | |
Cloud Planning, Design & Implementation Services Data Science Services System Integration | |
Operational Impact
Test & Learn improved the quality, speed, and scope of analyses, enabling rapid and accurate decision-making. | |
The use cases for experimentation expanded to include direct marketing, media, product upgrades, promotion expiration, on-boarding, call center, and more. | |
The client now uses Test & Learn before launching any major program, optimizing and targeting their programs while reducing the risk of trying new ideas. | |
Quantitative Benefit
APT’s software measured an 8% increase in new customer acquisition from direct mail. | |
A 5-week online display ad heavy-up test showed a 4.2% statistically significant lift in activations. | |
The cost of acquiring a subscriber was cut by 40% through digital media strategy. | |