Domo
Case Studies
Improving retail distribution sales productivity with data and analytics
Overview
Improving retail distribution sales productivity with data and analyticsDomo |
Platform as a Service (PaaS) - Data Management Platforms | |
Retail | |
Sales & Marketing | |
Supply Chain Visibility | |
Data Science Services | |
Operational Impact
The Domo system allowed for viewers to see who has been navigating and checking the site, even sending tailored alerts to users, letting them know once specific managers have been in to check on KPIs. | |
The time spent on monthly sales reporting was reduced from three days to less than an hour. | |
The system provided complete transparency for senior leadership teams to track and push their teams to a higher level. | |
Quantitative Benefit
72 percent increase in productivity across the on-trade sales teams. | |
Time spent on sales calls per day rose from 47 minutes to 65 minutes. | |
33 percent increase in distribution over the last six months. | |