KSL started off as a television company within Deseret Management Corporation, gaining affiliation with NBC in the 1990s. As part of the overall brand, KSL Classifieds was built in the late 1990s to offer Utah residents a local online classifieds platform to complement the community news product. In 2009, Deseret Digital Media was formed to separate digital properties from traditional radio and TV media properties. As part of this move, the DDM Marketplace business unit (within which KSL Marketplace resides) was created to further distinguish local commerce marketplace entities from the online media entities. The Marketplace currently sees over 235 million page views per month and is growing rapidly as KSL aspires to become a national brand. Unfortunately, with all of the success and attention, KSL’s classifieds platform also became a popular target for fraudsters. In response, they hired Eric Bright as Vice President of E-commerce and charged him with not only growing revenue, but also stamping out KSL’s fraud challenges.
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