Conversica Case Studies Improving Lead Quality and Engagement Rates in Insurance Industry: A Case Study of QuoteWizard and Conversica

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	Improving Lead Quality and Engagement Rates in Insurance Industry: A Case Study of QuoteWizard and Conversica Conversica

Improving Lead Quality and Engagement Rates in Insurance Industry: A Case Study of QuoteWizard and Conversica

Conversica

Applicable Industries	Finance & Insurance
Applicable Functions	Procurement Quality Assurance
Use Cases	Usage-Based Insurance Visual Quality Detection
Services	Testing & Certification
Challenge	QuoteWizard, one of the largest independent, privately-held insurance lead providers in the United States, was faced with the challenge of increasing the quality of leads and engagement rates for its clients. The company generates high-quality insurance leads for thousands of U.S.-based agents working for leading insurance carriers. However, in the fall of 2013, QuoteWizard’s management began to explore new approaches to improving the quality of lead sources and in turn enabling their insurance agent clients to increase engagement rates. The company launched a pilot of Conversica’s sales conversion management solution to assist with an internal campaign to re-engage former clients to purchase again from QuoteWizard. Management also tested Conversica on the leads that QuoteWizard was procuring and selling to agents. Read More
About Customer	QuoteWizard is one of the largest independent, privately-held insurance lead providers in the United States. Based in Seattle, the company generates high-quality insurance leads for thousands of U.S.-based agents working for leading insurance carriers, including State Farm, Allstate, Geico, Nationwide, Farmers, and many others. The company is driven by a commitment to provide the best quality leads and best agent experience. QuoteWizard has been recognized as a “fastest growing company” by Inc. Magazine, Deloitte, and Puget Sound Business Journal. As a competitive lead aggregator, QuoteWizard’s growth and success are the result of management’s constant goal of seeking out and providing the highest quality leads to its clients. Read More
Solution	QuoteWizard integrated Conversica with its internal CRM systems to feed approximately 2,000 leads a week from multiple sources into Conversica. Every time a new, hot lead goes out to an agent, it also goes to Conversica to be worked 24/7 until the lead engages or opts out. As a lead aggregator, QuoteWizard can sell the same leads to multiple agents within different carriers. The integration allowed each agent to retain a personalized Conversica experience with a custom name for the human persona. More than 500 agents have used Conversica to automatically contact, engage, qualify and follow up with leads. QuoteWizard also offers Conversica as an add-on service to its insurance agency clients, selling leads at an individual price per lead, with agents having the option to manage the lead with Conversica for an additional cost. Read More Log in to view content
Contents

Applicable Industries

Finance & Insurance

Applicable Functions

Procurement

Quality Assurance

Use Cases

Usage-Based Insurance

Visual Quality Detection

Services

Testing & Certification

Challenge

QuoteWizard, one of the largest independent, privately-held insurance lead providers in the United States, was faced with the challenge of increasing the quality of leads and engagement rates for its clients. The company generates high-quality insurance leads for thousands of U.S.-based agents working for leading insurance carriers. However, in the fall of 2013, QuoteWizard’s management began to explore new approaches to improving the quality of lead sources and in turn enabling their insurance agent clients to increase engagement rates. The company launched a pilot of Conversica’s sales conversion management solution to assist with an internal campaign to re-engage former clients to purchase again from QuoteWizard. Management also tested Conversica on the leads that QuoteWizard was procuring and selling to agents.

About Customer

QuoteWizard is one of the largest independent, privately-held insurance lead providers in the United States. Based in Seattle, the company generates high-quality insurance leads for thousands of U.S.-based agents working for leading insurance carriers, including State Farm, Allstate, Geico, Nationwide, Farmers, and many others. The company is driven by a commitment to provide the best quality leads and best agent experience. QuoteWizard has been recognized as a “fastest growing company” by Inc. Magazine, Deloitte, and Puget Sound Business Journal. As a competitive lead aggregator, QuoteWizard’s growth and success are the result of management’s constant goal of seeking out and providing the highest quality leads to its clients.

Solution

QuoteWizard integrated Conversica with its internal CRM systems to feed approximately 2,000 leads a week from multiple sources into Conversica. Every time a new, hot lead goes out to an agent, it also goes to Conversica to be worked 24/7 until the lead engages or opts out. As a lead aggregator, QuoteWizard can sell the same leads to multiple agents within different carriers. The integration allowed each agent to retain a personalized Conversica experience with a custom name for the human persona. More than 500 agents have used Conversica to automatically contact, engage, qualify and follow up with leads. QuoteWizard also offers Conversica as an add-on service to its insurance agency clients, selling leads at an individual price per lead, with agents having the option to manage the lead with Conversica for an additional cost.

Impact #1	The integration of Conversica with QuoteWizard's internal CRM systems has significantly improved the quality of leads and engagement rates for its clients. The company's clients have gained more insight into the true quality of the leads they purchase because of the visibility gained through Conversica’s two-way communication with leads. The feedback from the agents using Conversica has been overwhelmingly positive, with many testimonials from satisfied clients. Conversica has also provided robust metrics for evaluating the performance of lead sources, giving QuoteWizard more information to help determine which lead sources result in the highest engagement rate. This has been crucial in ensuring that QuoteWizard sells the highest quality leads, as the company knows that if their leads are not high quality, the agents will go elsewhere.

Impact #1

The integration of Conversica with QuoteWizard's internal CRM systems has significantly improved the quality of leads and engagement rates for its clients. The company's clients have gained more insight into the true quality of the leads they purchase because of the visibility gained through Conversica’s two-way communication with leads. The feedback from the agents using Conversica has been overwhelmingly positive, with many testimonials from satisfied clients. Conversica has also provided robust metrics for evaluating the performance of lead sources, giving QuoteWizard more information to help determine which lead sources result in the highest engagement rate. This has been crucial in ensuring that QuoteWizard sells the highest quality leads, as the company knows that if their leads are not high quality, the agents will go elsewhere.

Benefit #1	Increased engagement rates to between 25% and 40% depending on agent and line of business
Benefit #2	Approximately 2,000 leads per week worked by Conversica
Benefit #3	More than 500 agents have used Conversica to automatically contact, engage, qualify and follow up with leads

Benefit #1

Increased engagement rates to between 25% and 40% depending on agent and line of business

Benefit #2

Approximately 2,000 leads per week worked by Conversica

Benefit #3

More than 500 agents have used Conversica to automatically contact, engage, qualify and follow up with leads

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Overview

Improving Lead Quality and Engagement Rates in Insurance Industry: A Case Study of QuoteWizard and Conversica

Operational Impact

Quantitative Benefit