Overview
Icebreaker's Customer Engagement Transformation with Zapier and WufooZapier |
Wearables - Smart Clothing | |
Apparel | |
Outdoor Environmental Monitoring Time Sensitive Networking | |
Operational Impact
The use of Zapier has brought about significant operational benefits for Icebreaker. The automation of the process of managing customer feedback has not only saved time but also enabled the team to focus on other initiatives. By sending customer comments directly to Slack, the team can start discussions, raise any red flags, and fix bugs right away. This has brought the team closer to their customers, giving them a real-time sense of what their customers are saying without having to wait for reports to be exported and collated. The team has never felt closer to their customers than they do now, which has had a positive impact on their work. | |
Quantitative Benefit
The time taken to manage and decipher customer feedback forms has been significantly reduced. | |
Customer feedback is now addressed promptly, with the team being notified as soon as a form is submitted. | |
The process of translating non-English comments has been automated, saving additional time. | |