ShipHawk Case Studies Hyper Racing Case Study
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Hyper Racing Case Study

ShipHawk
Functional Applications - Enterprise Resource Planning Systems (ERP)
Automotive
Logistics & Transportation
Warehouse & Inventory Management
Fleet Management
Inventory Management
System Integration
Hyper Racing, a company that sells micro sprint race cars, fuel injection systems, and parts/accessories, was facing a challenge in its shipping process. With three warehouses and approximately 8,000 SKUs, the company needed an advanced shipping solution to increase productivity and reduce shipping costs without hiring more employees. The weights and dimensions of Hyper Racing’s products are incredibly varied, and the small warehouse team had to rush through the packing process, often grabbing whatever carton they knew would fit the contents of the order just to get it out the door faster. Another challenge was that there wasn’t enough time to accurately and manually rate shop shipping options for the hundreds of packages shipped per day. As a result, Hyper Racing was often paying for more expensive carriers or an unnecessary shipping method.
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Hyper Racing is a company that specializes in the production of micro sprint race cars, fuel injection systems, and parts/accessories. The company was incorporated in 1994 by Mike Dicely and his wife, Christy, who had extensive micro sprint racing experience. The company's growth accelerated in 2018 and throughout the COVID-19 pandemic as consumers looked for outdoor recreational sports. Many NASCAR drivers use Hyper Racing’s class of cars to keep their skills sharp in between races. The company operates three warehouses and handles approximately 8,000 SKUs.
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Hyper Racing implemented ShipHawk’s solution to automate and upgrade the company’s operation. By automatically calculating the final packed dimensions and weight for each order, the solution improves the customer experience and expedites order processing. The solution also integrates seamlessly with Hyper Racing's ERP, NetSuite, which allows order details to automatically sync back to NetSuite, saving the warehouse team time from inputting order details in a system and then double-checking that everything is correct. To improve the customer experience, Hyper Racing took advantage of in-cart rating to ensure customers are always seeing the most accurate shipping rates within the shopping cart in real-time.
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Automated packing process to ensure every order is packed in the best box
Accurate shipping rates to meet service level
Increased fulfillment efficiency and accuracy without adding headcount
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