Celigo Case Studies Huppin’s: Streamlining and Automating Multi-Channel Sales with IoT

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	Huppin’s: Streamlining and Automating Multi-Channel Sales with IoT Celigo

Huppin’s: Streamlining and Automating Multi-Channel Sales with IoT

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Electronics Marine & Shipping
Applicable Functions	Sales & Marketing Warehouse & Inventory Management
Use Cases	Inventory Management Picking, Sorting & Positioning
Services	System Integration
Challenge	Huppin’s, a Spokane-based consumer electronics retailer, faced a significant challenge in integrating transactions across all their sales channels. They had two websites running on Magento, one for regional customers and another for national customers, along with additional storefronts on third-party marketplaces like Amazon. As they began to implement NetSuite as their ERP, they needed a partner to unify their direct and third-party orders. Their goal was to streamline and automate the processing of these transactions from various storefronts. Without automation, they would face obstacles during peak ordering periods, inhibiting their growth and ability to explore new opportunities. Read More
About Customer	Huppin’s is a family-owned consumer electronics retailer based in Spokane, Washington. The company has been in operation for four generations, selling a wide range of TV, audio, camera, and smart home products with personalized customer service. After decades of serving regional customers at their brick-and-mortar store, they launched the OneCall.com website to expand their business nationally. They have two websites running on Magento, one for regional customers and another for national customers, along with additional storefronts on third-party marketplaces like Amazon. Read More
Solution	Huppin’s chose Celigo’s Magento-NetSuite Integration App (SmartConnector) to integrate Magento with NetSuite. The pre-built integration flows allowed them to import orders and settlements from Magento and export shipping, inventory, and pricing information from NetSuite. This automation significantly improved their order processing. As the number of orders grew, Celigo developed a newer version of the Magento-NetSuite Integration App on its sophisticated iPaaS platform – Integrator.io – that brought further performance improvements. Regardless of the number of orders from various sales channels, orders and settlements were imported seamlessly, while shipping, inventory, and pricing information were exported just as fast. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Electronics

Marine & Shipping

Applicable Functions

Sales & Marketing

Warehouse & Inventory Management

Use Cases

Inventory Management

Picking, Sorting & Positioning

Services

System Integration

Challenge

Huppin’s, a Spokane-based consumer electronics retailer, faced a significant challenge in integrating transactions across all their sales channels. They had two websites running on Magento, one for regional customers and another for national customers, along with additional storefronts on third-party marketplaces like Amazon. As they began to implement NetSuite as their ERP, they needed a partner to unify their direct and third-party orders. Their goal was to streamline and automate the processing of these transactions from various storefronts. Without automation, they would face obstacles during peak ordering periods, inhibiting their growth and ability to explore new opportunities.

About Customer

Huppin’s is a family-owned consumer electronics retailer based in Spokane, Washington. The company has been in operation for four generations, selling a wide range of TV, audio, camera, and smart home products with personalized customer service. After decades of serving regional customers at their brick-and-mortar store, they launched the OneCall.com website to expand their business nationally. They have two websites running on Magento, one for regional customers and another for national customers, along with additional storefronts on third-party marketplaces like Amazon.

Solution

Huppin’s chose Celigo’s Magento-NetSuite Integration App (SmartConnector) to integrate Magento with NetSuite. The pre-built integration flows allowed them to import orders and settlements from Magento and export shipping, inventory, and pricing information from NetSuite. This automation significantly improved their order processing. As the number of orders grew, Celigo developed a newer version of the Magento-NetSuite Integration App on its sophisticated iPaaS platform – Integrator.io – that brought further performance improvements. Regardless of the number of orders from various sales channels, orders and settlements were imported seamlessly, while shipping, inventory, and pricing information were exported just as fast.

Impact #1	The integration of Celigo’s Magento-NetSuite Integration App and Integrator.io has made processing a large volume of orders no longer an issue for Huppin’s. Especially during the peak holiday season, the ability to settle transactions sooner means that they do not have to wait to receive their money. The company enjoys great success on their third-party sales channels. Furthermore, the relationship built with Celigo has been beneficial, with Celigo’s Customer Success and Support teams providing the necessary resources for Huppin’s team to become self-sufficient in maintaining their integrations. This partnership has been crucial for Huppin’s operational success.

Impact #1

The integration of Celigo’s Magento-NetSuite Integration App and Integrator.io has made processing a large volume of orders no longer an issue for Huppin’s. Especially during the peak holiday season, the ability to settle transactions sooner means that they do not have to wait to receive their money. The company enjoys great success on their third-party sales channels. Furthermore, the relationship built with Celigo has been beneficial, with Celigo’s Customer Success and Support teams providing the necessary resources for Huppin’s team to become self-sufficient in maintaining their integrations. This partnership has been crucial for Huppin’s operational success.

Benefit #1	Significant improvement in order processing speed
Benefit #2	Seamless import of orders and settlements from various sales channels
Benefit #3	Fast export of shipping, inventory, and pricing information

Benefit #1

Significant improvement in order processing speed

Benefit #2

Seamless import of orders and settlements from various sales channels

Benefit #3

Fast export of shipping, inventory, and pricing information

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Overview

Huppin’s: Streamlining and Automating Multi-Channel Sales with IoT

Operational Impact

Quantitative Benefit