Wistia, a video hosting platform that aids businesses in creating, managing, and measuring videos, was facing a significant challenge in transferring data from its main application into Salesforce through a custom integration. This process was proving to be a major drag for the company, causing friction and delaying the delivery of crucial data to the business team. The challenge was not only in the transfer of data but also in the accessibility of product usage information. Salespeople had to navigate through multiple systems and learn SQL, a programming language for managing data, to access this information. This situation was not only time-consuming but also required a certain level of technical expertise.
Read More