How Yellowfin helps a leading agri-food company recognise the ‘why’, not just the ‘what’ of its business performance

Rivalea utilises Yellowfin’s reporting capability to monitor sales through key product and customer channels, enabling the sales team to spot sales issues and take corrective action before targets are missed. That report information is also used to identify the activities of high-value customers and ensure they are closely managed to optimise the relationship, and equally to identify lost or slipping customers so they can be targeted. While accurate and easy-to-digest reporting is useful, it’s only part of the picture as far as McKenzie is concerned. For him, the focus is on accountability – at both a functional and individual level. If sales data doesn’t match forecasts, the business and those responsible need to know quickly if it relates to a sales issue or a production issue, so that actions can be implemented. The Yellowfin Cloud BI solution delivers a degree of analysis that enables better business decisions because it means McKenzie and his team can take corrective action as soon as a problem is identified. Its intuitive and easy-to-use interface also means that any person inside the organisation can drill down into reports and data to answer any queries that may arise. Many of the team have cross-functional responsibilities, so having access to real-time accurate data, presented in an easy-to-digest visual format allows them to better understand the business on a day-to-day basis. That accountability extends across sales and expenditure, with key sales and marketing personnel having access to timely expense reporting versus budget, specific to their cost centre, ensuring the process is properly managed and that available budget is being utilised.