CallRail Case Studies How Workshop Digital increased ROI and conversion rates with CallRail

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	How Workshop Digital increased ROI and conversion rates with CallRail CallRail

How Workshop Digital increased ROI and conversion rates with CallRail

CallRail

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Professional Service
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Workshop Digital, a Virginia-based digital marketing agency, was facing challenges in providing a complete picture of every account’s progress due to a lack of granularity in tracking. They could prove their clients’ marketing spend was making a return, but it was difficult to pin down which ads or keywords were generating leads. The surface-level lead data provided by Google Analytics made it hard to determine the quality of those leads. To empower their clients to make the right decisions, Workshop Digital needed a one-stop solution that could provide the most granular data possible while still being easy to manage and organize. Read More
About Customer	Workshop Digital is a highly experienced, Virginia-based digital marketing agency that specializes in SEO, PPC, paid social, and conversion rate optimization. They work with a range of clients who rely on lead generation for growth. Their paid digital marketing team’s mission is to gather the most granular data possible and use that to drive optimizations that increase ROI. However, they were facing challenges in tracking and analyzing the performance of their campaigns due to a lack of granularity in tracking. Read More
Solution	Workshop Digital started using CallRail’s innovative call tracking and form tracking, which provided in-depth analytics. CallRail’s Analytics Suite mapped out the customer journey in one place, providing granular data on customer behavior, such as what pages they visited before submitting a form or what search keyword led them to a website. The solution also allowed Workshop Digital to integrate with other platforms like Google Analytics and Google Ads, giving them complete control over how to gather and present insights. All the information was consolidated in one place, saving time on data aggregation and cross-referencing. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Professional Service

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Workshop Digital, a Virginia-based digital marketing agency, was facing challenges in providing a complete picture of every account’s progress due to a lack of granularity in tracking. They could prove their clients’ marketing spend was making a return, but it was difficult to pin down which ads or keywords were generating leads. The surface-level lead data provided by Google Analytics made it hard to determine the quality of those leads. To empower their clients to make the right decisions, Workshop Digital needed a one-stop solution that could provide the most granular data possible while still being easy to manage and organize.

About Customer

Workshop Digital is a highly experienced, Virginia-based digital marketing agency that specializes in SEO, PPC, paid social, and conversion rate optimization. They work with a range of clients who rely on lead generation for growth. Their paid digital marketing team’s mission is to gather the most granular data possible and use that to drive optimizations that increase ROI. However, they were facing challenges in tracking and analyzing the performance of their campaigns due to a lack of granularity in tracking.

Solution

Workshop Digital started using CallRail’s innovative call tracking and form tracking, which provided in-depth analytics. CallRail’s Analytics Suite mapped out the customer journey in one place, providing granular data on customer behavior, such as what pages they visited before submitting a form or what search keyword led them to a website. The solution also allowed Workshop Digital to integrate with other platforms like Google Analytics and Google Ads, giving them complete control over how to gather and present insights. All the information was consolidated in one place, saving time on data aggregation and cross-referencing.

Impact #1	Workshop Digital was able to provide more value to their clients with the use of CallRail for both call and form tracking.
Impact #2	The solution provided granular data that Workshop Digital had been seeking, allowing them to make more informed decisions and optimizations.
Impact #3	The integration with other platforms like Google Analytics and Google Ads gave Workshop Digital complete control over how to gather and present insights.

Impact #1

Workshop Digital was able to provide more value to their clients with the use of CallRail for both call and form tracking.

Impact #2

The solution provided granular data that Workshop Digital had been seeking, allowing them to make more informed decisions and optimizations.

Impact #3

The integration with other platforms like Google Analytics and Google Ads gave Workshop Digital complete control over how to gather and present insights.

Benefit #1	Increased one client’s leads by 67 percent
Benefit #2	Increased ROI and conversions by 11 percent each

Benefit #1

Increased one client’s leads by 67 percent

Benefit #2

Increased ROI and conversions by 11 percent each

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Overview

How Workshop Digital increased ROI and conversion rates with CallRail

Operational Impact

Quantitative Benefit