Case Studies How Whistl Utilized RouteSmart to Expand Their Delivery Service
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How Whistl Utilized RouteSmart to Expand Their Delivery Service

Analytics & Modeling - Predictive Analytics
Application Infrastructure & Middleware - Data Exchange & Integration
Application Infrastructure & Middleware - Data Visualization
Professional Service
Business Operation
Logistics & Transportation
Fleet Management
Predictive Maintenance
System Integration
Training
Whistl aimed to launch a national final mile delivery service within the UK, providing competition to Royal Mail for the first time in over 370 years. The company needed to create thousands of jobs and invest significantly in technology and infrastructure. One key challenge was the creation of new postal routes to meet specific service targets, requiring a GIS-based tool to assist planners and automate route creation based on varying mail volumes.
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Whistl, formerly known as TNT Post, was established in the UK in 2003. The company offers a wide range of addressed and unaddressed mail delivery services, as well as mail-related value-added services in the Netherlands, United Kingdom, Germany, and Italy. They handle letters, packets, and parcels, and manage direct marketing with specialist door drop targeting, distribution, and evaluation services. Whistl also collects, sorts, and transports business mail and packages, and assists customers with data and document management and fulfillment.
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Whistl chose RouteSmart for ArcGIS to facilitate the creation of postal delivery routes with specific service targets. The software allowed for the creation of approximately 2,370 routes to date, hosted externally at secure centers in the UK. The RouteSmart software provided clarity of maps, visibility of routes to new starters, and the ability to customize delivery instruction booklets using Crystal Reports. Integrated Skills Limited, the exclusive UK partner for RouteSmart Technologies, configured the software, imported relevant data sets, interfaced with sorting machines, and trained the Whistl route planning team.
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RouteSmart provided Whistl with additional benefits such as finding the right locations for delivery units through the postcode sector polygon layer.
The software assisted in defining new areas for further roll-outs.
The time taken to produce routes from scratch was reduced dramatically while maintaining high integrity and quality.
Whistl created over 1,000 jobs in London since April 2012.
Plans to create 20,000 jobs across the UK in the next five years.
Approximately 2,370 routes created using RouteSmart software.
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