LivePerson
Case Studies
How Virgin Media built the machine to increase digital sales conversions using a customer- and agent-first approach
Overview
How Virgin Media built the machine to increase digital sales conversions using a customer- and agent-first approachLivePerson |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management | |
Telecommunications | |
Sales & Marketing | |
Chatbots | |
Software Design & Engineering Services System Integration | |
Operational Impact
Virgin Media UK built a lean sales machine with one goal — optimising digital sales assisted conversions for the business. | |
The sales team puts laser focus on achieving the right balance between the agent’s ability to close and convert sales, CSAT and automation. | |
Automating parts of the sales conversation delivers clear efficiencies and frees up Virgin Media’s agents for the highest value and more emotive parts of the conversations. | |
Quantitative Benefit
Conversion rates of up to 42% for orders, moves and retained customers | |
Over 1 in 5 Virgin Media sales made in conversation | |
More than 20% incremental sales | |