Case Studies How Trilogy Health Services Quickly Hired for Hard-to-Fill Roles

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	How Trilogy Health Services Quickly Hired for Hard-to-Fill Roles

How Trilogy Health Services Quickly Hired for Hard-to-Fill Roles

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Business Operation Human Resources
Use Cases	Predictive Replenishment Remote Collaboration Remote Control
Services	Software Design & Engineering Services System Integration Training
Challenge	Trilogy Health Services faced a significant challenge in hiring Certified Nursing Assistants (CNAs) due to the pandemic. The open roles were abundant, and the talent acquisition team needed to fill these notoriously hard-to-fill positions while also preparing for future needs. The company needed an efficient and effective way to attract and hire CNAs quickly to ensure they could continue providing exceptional care to seniors in their living communities. Read More
About Customer	Trilogy Health Services is a large healthcare company dedicated to providing exceptional, comprehensive care to seniors in their living communities. The company operates numerous senior living communities and is committed to ensuring the well-being and satisfaction of its residents. Trilogy Health Services places a strong emphasis on hiring qualified and compassionate staff, particularly Certified Nursing Assistants (CNAs), to maintain high standards of care. The company faced a significant challenge in hiring CNAs due to the increased demand for healthcare workers during the pandemic. Read More
Solution	To address the hiring challenge, Trilogy Health Services created a task force of recruiters focused specifically on CNA hiring. They utilized multiple features of the Phenom Talent Experience Management (TXM) platform to streamline the hiring process. Through Phenom Events, they hosted a short form to easily capture candidate information, quickly building a pipeline of potential hires. Each recruiter on the task force designed and sent their own email campaigns based on location to targeted leads in the Phenom CRM using Phenom Campaigns. Additionally, the team launched a text-to-apply campaign with Phenom SMS, allowing job seekers to simply text a number to apply for a position or learn more. This approach garnered 243 leads in less than 2 months, significantly accelerating the hiring process. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Business Operation

Human Resources

Use Cases

Predictive Replenishment

Remote Collaboration

Remote Control

Services

Software Design & Engineering Services

System Integration

Training

Challenge

Trilogy Health Services faced a significant challenge in hiring Certified Nursing Assistants (CNAs) due to the pandemic. The open roles were abundant, and the talent acquisition team needed to fill these notoriously hard-to-fill positions while also preparing for future needs. The company needed an efficient and effective way to attract and hire CNAs quickly to ensure they could continue providing exceptional care to seniors in their living communities.

About Customer

Trilogy Health Services is a large healthcare company dedicated to providing exceptional, comprehensive care to seniors in their living communities. The company operates numerous senior living communities and is committed to ensuring the well-being and satisfaction of its residents. Trilogy Health Services places a strong emphasis on hiring qualified and compassionate staff, particularly Certified Nursing Assistants (CNAs), to maintain high standards of care. The company faced a significant challenge in hiring CNAs due to the increased demand for healthcare workers during the pandemic.

Solution

To address the hiring challenge, Trilogy Health Services created a task force of recruiters focused specifically on CNA hiring. They utilized multiple features of the Phenom Talent Experience Management (TXM) platform to streamline the hiring process. Through Phenom Events, they hosted a short form to easily capture candidate information, quickly building a pipeline of potential hires. Each recruiter on the task force designed and sent their own email campaigns based on location to targeted leads in the Phenom CRM using Phenom Campaigns. Additionally, the team launched a text-to-apply campaign with Phenom SMS, allowing job seekers to simply text a number to apply for a position or learn more. This approach garnered 243 leads in less than 2 months, significantly accelerating the hiring process.

Impact #1	Trilogy Health Services successfully created a dedicated task force of recruiters focused on CNA hiring.
Impact #2	The use of Phenom Events allowed for easy capture of candidate information, quickly building a pipeline of potential hires.
Impact #3	Email campaigns designed and sent by recruiters based on location targeted specific leads, enhancing the effectiveness of the hiring process.

Impact #1

Trilogy Health Services successfully created a dedicated task force of recruiters focused on CNA hiring.

Impact #2

The use of Phenom Events allowed for easy capture of candidate information, quickly building a pipeline of potential hires.

Impact #3

Email campaigns designed and sent by recruiters based on location targeted specific leads, enhancing the effectiveness of the hiring process.

Benefit #1	Trilogy Health Services made 451 CNA hires in 7 weeks.
Benefit #2	The text-to-apply campaign garnered 243 leads in less than 2 months.

Benefit #1

Trilogy Health Services made 451 CNA hires in 7 weeks.

Benefit #2

The text-to-apply campaign garnered 243 leads in less than 2 months.

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Overview

How Trilogy Health Services Quickly Hired for Hard-to-Fill Roles

Operational Impact

Quantitative Benefit