CallRail Case Studies How this marketing agency uses Call Tracking to drive better leads for its clients

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	How this marketing agency uses Call Tracking to drive better leads for its clients CallRail

How this marketing agency uses Call Tracking to drive better leads for its clients

CallRail

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	GoldenComm, a Newport Beach-based marketing agency, was using call tracking to analyze inbound calls and optimize marketing campaign performance. However, the agency was looking for a more efficient and cost-effective solution that could provide more detailed information and help improve client processes. Read More
About Customer	GoldenComm is a marketing agency based in Newport Beach. The agency's mission is to create websites that work harder for businesses. They are ROI-driven and use call tracking to follow and analyze inbound calls, optimize marketing campaign performance, and generate better leads. They also use call recordings to identify client processes that need improvement, making them a better strategic partner for their clients. Read More
Solution	GoldenComm switched to CallRail, a marketing analytics platform that offers advanced call tracking capabilities. CallRail allows GoldenComm to record conversations, making it easier for the team to analyze calls and determine the quality of leads and traffic being sent to their clients. The platform also helps the agency identify areas where their clients can improve. The transition to CallRail was smooth and the platform provided more capabilities at a lower cost. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

GoldenComm, a Newport Beach-based marketing agency, was using call tracking to analyze inbound calls and optimize marketing campaign performance. However, the agency was looking for a more efficient and cost-effective solution that could provide more detailed information and help improve client processes.

About Customer

GoldenComm is a marketing agency based in Newport Beach. The agency's mission is to create websites that work harder for businesses. They are ROI-driven and use call tracking to follow and analyze inbound calls, optimize marketing campaign performance, and generate better leads. They also use call recordings to identify client processes that need improvement, making them a better strategic partner for their clients.

Solution

GoldenComm switched to CallRail, a marketing analytics platform that offers advanced call tracking capabilities. CallRail allows GoldenComm to record conversations, making it easier for the team to analyze calls and determine the quality of leads and traffic being sent to their clients. The platform also helps the agency identify areas where their clients can improve. The transition to CallRail was smooth and the platform provided more capabilities at a lower cost.

Impact #1	GoldenComm was able to analyze calls more effectively and optimize marketing campaign performance.
Impact #2	The agency was able to identify client processes that needed improvement.
Impact #3	The transition to CallRail was smooth and did not result in lost time, data, or sleep.

Impact #1

GoldenComm was able to analyze calls more effectively and optimize marketing campaign performance.

Impact #2

The agency was able to identify client processes that needed improvement.

Impact #3

The transition to CallRail was smooth and did not result in lost time, data, or sleep.

Benefit #1	The capabilities of CallRail increased while the costs went down.

Benefit #1

The capabilities of CallRail increased while the costs went down.

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Overview

How this marketing agency uses Call Tracking to drive better leads for its clients

Operational Impact

Quantitative Benefit