Case Studies How Southwest Created a Great Candidate Experience Through Phenom

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	How Southwest Created a Great Candidate Experience Through Phenom

How Southwest Created a Great Candidate Experience Through Phenom

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Professional Service Transportation
Applicable Functions	Business Operation Human Resources
Services	Software Design & Engineering Services System Integration Training
Challenge	Southwest wanted to enhance their candidate experience to match their employee experience, which is hyper-personalized and engaging. Their existing career site lacked actionable data to optimize recruitment spend. Southwest hires based on three core values: a Warrior Spirit, a Servant’s Heart, and a Fun-LUVing Attitude, collectively known as 'Living the Southwest Way.' These values are tied to performance appraisals, meaning employees must love their jobs. The challenge was to communicate these values to prospective employees and attract the right candidates who embody these principles, even before meeting them in person. Read More
About Customer	Southwest Airlines has been the largest domestic air carrier in the United States since 2003. During peak travel seasons, Southwest operates over 4,000 weekday departures across 99 destinations in the U.S. and 10 additional countries. Known for its exceptional culture and employee experience, Southwest employs more than 58,000 people. The company is renowned for its commitment to customer service and employee satisfaction, making it a highly desirable workplace. Southwest receives hundreds of thousands of applications annually and aims to attract candidates who align with its core values. Read More
Solution	Southwest adopted the Phenom Talent Experience Management (TXM) platform to address their challenges. The platform enabled them to attract the right talent by delivering personalized and interactive career site experiences that tell the Southwest story. They could run campaigns to capture passive candidates and gain actionable insights into the hiring funnel and applicant sources to measure ROI. The platform also helped retain talent and drive employee referrals through the Phenom Employee Experience. This comprehensive solution allowed Southwest to enhance their candidate experience, align it with their employee experience, and ensure they were attracting candidates who embody their core values. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Professional Service

Transportation

Applicable Functions

Business Operation

Human Resources

Services

Software Design & Engineering Services

System Integration

Training

Challenge

Southwest wanted to enhance their candidate experience to match their employee experience, which is hyper-personalized and engaging. Their existing career site lacked actionable data to optimize recruitment spend. Southwest hires based on three core values: a Warrior Spirit, a Servant’s Heart, and a Fun-LUVing Attitude, collectively known as 'Living the Southwest Way.' These values are tied to performance appraisals, meaning employees must love their jobs. The challenge was to communicate these values to prospective employees and attract the right candidates who embody these principles, even before meeting them in person.

About Customer

Southwest Airlines has been the largest domestic air carrier in the United States since 2003. During peak travel seasons, Southwest operates over 4,000 weekday departures across 99 destinations in the U.S. and 10 additional countries. Known for its exceptional culture and employee experience, Southwest employs more than 58,000 people. The company is renowned for its commitment to customer service and employee satisfaction, making it a highly desirable workplace. Southwest receives hundreds of thousands of applications annually and aims to attract candidates who align with its core values.

Solution

Southwest adopted the Phenom Talent Experience Management (TXM) platform to address their challenges. The platform enabled them to attract the right talent by delivering personalized and interactive career site experiences that tell the Southwest story. They could run campaigns to capture passive candidates and gain actionable insights into the hiring funnel and applicant sources to measure ROI. The platform also helped retain talent and drive employee referrals through the Phenom Employee Experience. This comprehensive solution allowed Southwest to enhance their candidate experience, align it with their employee experience, and ensure they were attracting candidates who embody their core values.

Impact #1	Southwest's candidate experience ranked highest in overall experience, likeliness to apply in the future, and likeliness to refer a connection to work for the company in the Talent Board’s CandE Awards.
Impact #2	The team saw immediate improvements in the candidate experience within 90 days of implementation, gaining valuable insights into their talent acquisition strategy.
Impact #3	The platform enabled Southwest to mirror the consumer experience on an engaging career site, showcasing its award-winning culture and employer brand.

Impact #1

Southwest's candidate experience ranked highest in overall experience, likeliness to apply in the future, and likeliness to refer a connection to work for the company in the Talent Board’s CandE Awards.

Impact #2

The team saw immediate improvements in the candidate experience within 90 days of implementation, gaining valuable insights into their talent acquisition strategy.

Impact #3

The platform enabled Southwest to mirror the consumer experience on an engaging career site, showcasing its award-winning culture and employer brand.

Benefit #1	Southwest operates more than 4,000 weekday departures during peak travel seasons.
Benefit #2	The company has a network of 99 destinations in the United States and 10 additional countries.
Benefit #3	Southwest employs more than 58,000 employees.

Benefit #1

Southwest operates more than 4,000 weekday departures during peak travel seasons.

Benefit #2

The company has a network of 99 destinations in the United States and 10 additional countries.

Benefit #3

Southwest employs more than 58,000 employees.

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Overview

How Southwest Created a Great Candidate Experience Through Phenom

Operational Impact

Quantitative Benefit