Case Studies
How shoppers select retailers
Overview
Analytics & Modeling - Natural Language Processing (NLP) Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Consumer Goods Retail | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
Location and convenience are the primary factors influencing retailer selection, surpassing price and customer service. | |
Good customer service can elevate a shopping experience from 'good' to 'great,' while poor service can have the opposite effect. | |
Coupons and sales can attract customers even if they have a negative perception of the store, but they do not ensure loyalty or satisfaction. | |
Quantitative Benefit
13,752 customer comments analyzed. | |
Feedback covered more than 50 retailers. | |