Case Studies How Sage mobilizes employees to become brand advocates

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	How Sage mobilizes employees to become brand advocates

How Sage mobilizes employees to become brand advocates

Technology Category	Analytics & Modeling - Predictive Analytics Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration Training
Challenge	Sage needed to identify a robust, flexible platform that would be the central place for employees to learn about everything that’s happening throughout the worldwide company, and share that information. The company wanted to enable employees to develop positive word-of-mouth about the company, create awareness about products, and discuss how it’s a great place to work—all by sharing content on social media in their authentic voices. The challenge was to find a solution that could deliver the latest brand news and stories that support the company’s mission and values, while also being relevant to each employee's role, division, and location. Read More
About Customer	Sage is a global software company based in the U.K., with employees spread across 5 continents, serving 3 million customers. The company is known for its innovative approach and recognizes the power and potential of mobilizing employees to become persuasive ambassadors for the brand. Sage has a strong focus on creating a positive work environment and enabling employees to share their experiences and insights on social media. With a workforce of 13,000 employees across 23 countries, Sage aims to foster a culture of engagement and brand advocacy. Read More
Solution	Sage achieved its goals with Sage Voices, powered by Firstup. The platform delivers the latest brand news and stories that support the company’s mission and values. It’s a mix of what employees need to know and what will interest them. The information—a combination of content produced by Sage and curated from external sources—is targeted to the role, division, and location of each employee. Employees are also invited to submit their own content. Sage conducts training sessions that focus on the value the platform brings to employees, emphasizing personal branding and the importance of taking ownership of their online presence. The platform’s reporting capabilities allow Sage to track the impact on its bottom line and continuously improve its strategy based on the metrics. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Training

Challenge

Sage needed to identify a robust, flexible platform that would be the central place for employees to learn about everything that’s happening throughout the worldwide company, and share that information. The company wanted to enable employees to develop positive word-of-mouth about the company, create awareness about products, and discuss how it’s a great place to work—all by sharing content on social media in their authentic voices. The challenge was to find a solution that could deliver the latest brand news and stories that support the company’s mission and values, while also being relevant to each employee's role, division, and location.

About Customer

Sage is a global software company based in the U.K., with employees spread across 5 continents, serving 3 million customers. The company is known for its innovative approach and recognizes the power and potential of mobilizing employees to become persuasive ambassadors for the brand. Sage has a strong focus on creating a positive work environment and enabling employees to share their experiences and insights on social media. With a workforce of 13,000 employees across 23 countries, Sage aims to foster a culture of engagement and brand advocacy.

Solution

Sage achieved its goals with Sage Voices, powered by Firstup. The platform delivers the latest brand news and stories that support the company’s mission and values. It’s a mix of what employees need to know and what will interest them. The information—a combination of content produced by Sage and curated from external sources—is targeted to the role, division, and location of each employee. Employees are also invited to submit their own content. Sage conducts training sessions that focus on the value the platform brings to employees, emphasizing personal branding and the importance of taking ownership of their online presence. The platform’s reporting capabilities allow Sage to track the impact on its bottom line and continuously improve its strategy based on the metrics.

Impact #1	Sage Voices has reinforced workforce pride and built confidence in the brand.
Impact #2	The platform has harnessed the power of employees to become external storytellers.
Impact #3	It has brought together colleagues who might not have met because they work in different countries.

Impact #1

Sage Voices has reinforced workforce pride and built confidence in the brand.

Impact #2

The platform has harnessed the power of employees to become external storytellers.

Impact #3

It has brought together colleagues who might not have met because they work in different countries.

Benefit #1	60% employee adoption rate.
Benefit #2	13,000 employees across 23 countries.
Benefit #3	After 1 year, employees contributed 28,000 posts and shared 305,000 pieces of content.

Benefit #1

60% employee adoption rate.

Benefit #2

13,000 employees across 23 countries.

Benefit #3

After 1 year, employees contributed 28,000 posts and shared 305,000 pieces of content.

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Overview

How Sage mobilizes employees to become brand advocates

Operational Impact

Quantitative Benefit