Commsoft Technologies Case Studies How Rocheleau increased online sales from 0 to 55% with Fidelio

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	How Rocheleau increased online sales from 0 to 55% with Fidelio Commsoft Technologies

How Rocheleau increased online sales from 0 to 55% with Fidelio

Commsoft Technologies

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Software Design & Engineering Services System Integration
Challenge	Rocheleau, a Quebec wholesaler specialized in hardware for kitchen furniture and cabinets, aimed to increase its sales volume without increasing the size of their sales teams. In 2012, the company decided to integrate a B2B e-commerce platform with its ERP software system. The company had two main goals: to automate its sales processes to compete internationally and to increase its sales without hiking up the number of employees. However, the company quickly realized that the management software they chose two years ago, despite its being a world-renowned brand, could not easily integrate an online sales site. Problems in communication between the ERP developer and the integrator complicated the project that much more. Read More
About Customer	Rocheleau is a Quebec-based wholesaler specialized in hardware for kitchen furniture and cabinets. Since 2007, the company has relied on the automation of its operations to support its growth. In 2012, the company decided to integrate a B2B e-commerce platform with its ERP software system. The company aimed to automate its sales processes to compete internationally and to increase its sales without hiking up the number of employees. However, the company faced challenges with its previous management software, which could not easily integrate an online sales site. This led the company to adopt Fidelio, a Quebec developer-integrator. Read More
Solution	Rocheleau adopted Fidelio, a Quebec developer-integrator, to meet its objectives. The company wanted an e-commerce platform built into the ERP to make automation of her sales processes easier and to provide real-time access to information. The company also wanted the possibility of progressively adding to the system as the needs of the company evolve. Rocheleau provides its customers with advanced personalized options, a veritable trademark of this SME: the web site must, therefore, be able to evolve and adapt to customer demand. The company also wanted a close relationship with the developer, and no intermediary, to make communication easier and ensure the success of the project. Fidelio helped Rocheleau progressively automate its sales processes and adapt to a new way of working. The main advantage of the e-commerce site is its total integration with the Fidelio ERP software allowing the team to access information in real time. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Software Design & Engineering Services

System Integration

Challenge

Rocheleau, a Quebec wholesaler specialized in hardware for kitchen furniture and cabinets, aimed to increase its sales volume without increasing the size of their sales teams. In 2012, the company decided to integrate a B2B e-commerce platform with its ERP software system. The company had two main goals: to automate its sales processes to compete internationally and to increase its sales without hiking up the number of employees. However, the company quickly realized that the management software they chose two years ago, despite its being a world-renowned brand, could not easily integrate an online sales site. Problems in communication between the ERP developer and the integrator complicated the project that much more.

About Customer

Rocheleau is a Quebec-based wholesaler specialized in hardware for kitchen furniture and cabinets. Since 2007, the company has relied on the automation of its operations to support its growth. In 2012, the company decided to integrate a B2B e-commerce platform with its ERP software system. The company aimed to automate its sales processes to compete internationally and to increase its sales without hiking up the number of employees. However, the company faced challenges with its previous management software, which could not easily integrate an online sales site. This led the company to adopt Fidelio, a Quebec developer-integrator.

Solution

Rocheleau adopted Fidelio, a Quebec developer-integrator, to meet its objectives. The company wanted an e-commerce platform built into the ERP to make automation of her sales processes easier and to provide real-time access to information. The company also wanted the possibility of progressively adding to the system as the needs of the company evolve. Rocheleau provides its customers with advanced personalized options, a veritable trademark of this SME: the web site must, therefore, be able to evolve and adapt to customer demand. The company also wanted a close relationship with the developer, and no intermediary, to make communication easier and ensure the success of the project. Fidelio helped Rocheleau progressively automate its sales processes and adapt to a new way of working. The main advantage of the e-commerce site is its total integration with the Fidelio ERP software allowing the team to access information in real time.

Impact #1	Rocheleau’s customers can now place orders 24/7.
Impact #2	Having more self-sufficient customers has allowed several departments such as customer service, invoicing, but also sales, to focus on true added-value tasks.
Impact #3	The company was able to support growth without growing the sales team.

Impact #1

Rocheleau’s customers can now place orders 24/7.

Impact #2

Having more self-sufficient customers has allowed several departments such as customer service, invoicing, but also sales, to focus on true added-value tasks.

Impact #3

The company was able to support growth without growing the sales team.

Benefit #1	The company’s online sales increased from 0 to 32% in 2012 and to 55% in 2020.
Benefit #2	The number of online sales reached a record peak of 57% in April 2020.

Benefit #1

The company’s online sales increased from 0 to 32% in 2012 and to 55% in 2020.

Benefit #2

The number of online sales reached a record peak of 57% in April 2020.

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Overview

How Rocheleau increased online sales from 0 to 55% with Fidelio

Operational Impact

Quantitative Benefit