Case Studies How RentPath Captured & Engaged Over 50,000 Candidates on the Phenom CRM

Edit This Case Study Record

	How RentPath Captured & Engaged Over 50,000 Candidates on the Phenom CRM

How RentPath Captured & Engaged Over 50,000 Candidates on the Phenom CRM

Technology Category	Application Infrastructure & Middleware - Data Visualization Platform as a Service (PaaS) - Connectivity Platforms Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Human Resources
Services	System Integration Training
Challenge	RentPath's talent acquisition team aimed to improve employer brand recognition to attract top talent. They needed a way to identify, capture, and engage both active and passive candidates visiting their career site. Stephanie Haigh, Director of Talent Acquisition, sought technology to aid her team of seven recruiters in attracting, engaging, and converting the right talent. They required a solution offering an intuitive candidate experience and an effective recruiter experience. Read More
About Customer	RentPath is a leading digital marketing solutions company that helps millions of people find apartments and houses for rent. Through its brands, RentPath simplifies the apartment search experience while driving quality advertiser leads that result in occupancies and a high return on investment. With powerful online and mobile solutions, RentPath provides prospective renters with the information and tools they need to find a home that reflects their personal lifestyles. Read More
Solution	Stephanie discovered the Phenom Talent Experience Management (TXM) platform, known for its hyper-personalized career sites with AI. The platform advanced RentPath's recruitment strategy by leveraging the Phenom CRM and CMS. The career site's job leads were placed directly into the CRM, allowing the team to assess candidates and identify passive job seekers for nurturing with email campaigns. The CRM centralized candidate information, saving time and hassle. The CMS allowed the team to design the site on an ad hoc basis without lengthy approval processes. Phenom provided around-the-clock support, a dedicated customer success manager, and an account manager, ensuring ongoing success. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Platform as a Service (PaaS) - Connectivity Platforms

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Human Resources

Services

System Integration

Training

Challenge

RentPath's talent acquisition team aimed to improve employer brand recognition to attract top talent. They needed a way to identify, capture, and engage both active and passive candidates visiting their career site. Stephanie Haigh, Director of Talent Acquisition, sought technology to aid her team of seven recruiters in attracting, engaging, and converting the right talent. They required a solution offering an intuitive candidate experience and an effective recruiter experience.

About Customer

RentPath is a leading digital marketing solutions company that helps millions of people find apartments and houses for rent. Through its brands, RentPath simplifies the apartment search experience while driving quality advertiser leads that result in occupancies and a high return on investment. With powerful online and mobile solutions, RentPath provides prospective renters with the information and tools they need to find a home that reflects their personal lifestyles.

Solution

Stephanie discovered the Phenom Talent Experience Management (TXM) platform, known for its hyper-personalized career sites with AI. The platform advanced RentPath's recruitment strategy by leveraging the Phenom CRM and CMS. The career site's job leads were placed directly into the CRM, allowing the team to assess candidates and identify passive job seekers for nurturing with email campaigns. The CRM centralized candidate information, saving time and hassle. The CMS allowed the team to design the site on an ad hoc basis without lengthy approval processes. Phenom provided around-the-clock support, a dedicated customer success manager, and an account manager, ensuring ongoing success.

Impact #1	The career site and CRM empowered the team to attract candidates, store their information, and engage with qualified leads in a central location.
Impact #2	The CMS granted RentPath the creativity to design the site on an ad hoc basis, allowing team members to make changes without lengthy approval processes.
Impact #3	Phenom provided around-the-clock support, a dedicated customer success manager, and an account manager, ensuring ongoing success.

Impact #1

The career site and CRM empowered the team to attract candidates, store their information, and engage with qualified leads in a central location.

Impact #2

The CMS granted RentPath the creativity to design the site on an ad hoc basis, allowing team members to make changes without lengthy approval processes.

Impact #3

Phenom provided around-the-clock support, a dedicated customer success manager, and an account manager, ensuring ongoing success.

Benefit #1	Within 90 days, RentPath witnessed a 580% increase in leads from campaigns.
Benefit #2	There was a 246% increase in applications from campaigns.
Benefit #3	962 applications were received from 87 jobs posted.

Benefit #1

Within 90 days, RentPath witnessed a 580% increase in leads from campaigns.

Benefit #2

There was a 246% increase in applications from campaigns.

Benefit #3

962 applications were received from 87 jobs posted.

Download PDF Version

Overview

How RentPath Captured & Engaged Over 50,000 Candidates on the Phenom CRM

Operational Impact

Quantitative Benefit