Case Studies How Regions Bank is Solving Critical Business Challenges with Recruitment Automation

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	How Regions Bank is Solving Critical Business Challenges with Recruitment Automation

How Regions Bank is Solving Critical Business Challenges with Recruitment Automation

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Human Resources
Services	Software Design & Engineering Services System Integration Training
Challenge	Regions Bank aimed to attract, engage, and convert candidates with a new employer persona while replacing manual processes for high-volume, multi-incumbent roles. They rebranded themselves to tap into new, diverse talent pools and needed a career site that would support this and provide candidates with a seamless, personalized experience. Additionally, they sought to replace time-consuming manual processes in a cohesive way, which only a comprehensive talent acquisition strategy and system could support. Read More
About Customer	Regions Bank is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. They are committed to hiring, developing, and retaining the best people for the job. Regions serves customers across the South, Midwest, and Texas and is a member of the S&P 500 Index. Their mission is to 'Make Life Better,' and they are invested in creating a positive impact through their services and workforce. Read More
Solution	Regions Bank selected Phenom’s Intelligent Talent Experience platform to provide a holistic experience and ROI. The platform includes Phenom Career Site, CRM, Campaigns, and SMS, which allowed Regions to create and nurture a thriving talent community. This community educates candidates on their refreshed employee value proposition and automates hyper-personalized engagement strategies. Automating assessment messages has been particularly beneficial, boosting internal efficiency and facilitating candidate productivity. The platform also streamlined recruiter communication about assessments, offer letters, background checks, and start dates in a more efficient and personable way. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Human Resources

Services

Software Design & Engineering Services

System Integration

Training

Challenge

Regions Bank aimed to attract, engage, and convert candidates with a new employer persona while replacing manual processes for high-volume, multi-incumbent roles. They rebranded themselves to tap into new, diverse talent pools and needed a career site that would support this and provide candidates with a seamless, personalized experience. Additionally, they sought to replace time-consuming manual processes in a cohesive way, which only a comprehensive talent acquisition strategy and system could support.

About Customer

Regions Bank is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. They are committed to hiring, developing, and retaining the best people for the job. Regions serves customers across the South, Midwest, and Texas and is a member of the S&P 500 Index. Their mission is to 'Make Life Better,' and they are invested in creating a positive impact through their services and workforce.

Solution

Regions Bank selected Phenom’s Intelligent Talent Experience platform to provide a holistic experience and ROI. The platform includes Phenom Career Site, CRM, Campaigns, and SMS, which allowed Regions to create and nurture a thriving talent community. This community educates candidates on their refreshed employee value proposition and automates hyper-personalized engagement strategies. Automating assessment messages has been particularly beneficial, boosting internal efficiency and facilitating candidate productivity. The platform also streamlined recruiter communication about assessments, offer letters, background checks, and start dates in a more efficient and personable way.

Impact #1	Regions Bank grew their talent community exponentially, adding 8X more candidates.
Impact #2	Recruiters are now engaging with thousands of best-fit candidates first by easily prequalifying applicants based on whether they passed the company’s required assessment.
Impact #3	The platform increased recruiter productivity, allowing them to focus on higher impact activities like mentoring new hires.

Impact #1

Regions Bank grew their talent community exponentially, adding 8X more candidates.

Impact #2

Recruiters are now engaging with thousands of best-fit candidates first by easily prequalifying applicants based on whether they passed the company’s required assessment.

Impact #3

The platform increased recruiter productivity, allowing them to focus on higher impact activities like mentoring new hires.

Benefit #1	20% faster hires
Benefit #2	8X more candidates
Benefit #3	7K+ pre-qualified candidates

Benefit #1

20% faster hires

Benefit #2

8X more candidates

Benefit #3

7K+ pre-qualified candidates

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Overview

How Regions Bank is Solving Critical Business Challenges with Recruitment Automation

Operational Impact

Quantitative Benefit