Case Studies How PSG Increased Apply Rates by 48%

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	How PSG Increased Apply Rates by 48%

How PSG Increased Apply Rates by 48%

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Human Resources
Services	Software Design & Engineering Services System Integration
Challenge	Recruiting on social media platforms like Facebook, LinkedIn, and Instagram offers many advantages, such as higher read rates and completion rates when candidates can complete their applications on their smartphones. However, for firms like PSG that handle high volumes across various industries, providing personalized service to thousands of candidates every hour is challenging. PSG needed a solution to scale their personalized recruitment efforts without overwhelming their recruiters. Read More
About Customer	PSG Global Solutions is a global Recruitment Process Outsourcing (RPO) company that offers a range of Talent Acquisition solutions. Known for its tech-enabled approach, PSG focuses on sourcing and attracting top talent. The company is a leader in recruitment innovation, constantly seeking new processes to enhance efficiency and improve the candidate experience. In 2017, PSG aimed to leverage social media recruiting benefits in their high-volume environment, leading them to adopt Talkpush, a combined chatbot and CRM automation platform. Read More
Solution	PSG turned to Talkpush and activated Peter, a custom recruiter chatbot that engages candidates immediately on Facebook Messenger. Peter informs candidates that he is a bot but maintains engagement through helpful and informative messages. This approach has significantly increased PSG's application completion rate from 37% to 85% in just six months, with a candidate satisfaction rate of 75.5%. Peter helps handle and direct candidates, saving recruiters time and providing a seamless experience. With Talkpush, PSG processes over 80% of their candidates monthly, allowing recruiters to focus on qualified talent. PSG plans to further integrate Talkpush by adding language and screening assessments, enabling candidates to complete more of the application process through the bot. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Human Resources

Services

Software Design & Engineering Services

System Integration

Challenge

Recruiting on social media platforms like Facebook, LinkedIn, and Instagram offers many advantages, such as higher read rates and completion rates when candidates can complete their applications on their smartphones. However, for firms like PSG that handle high volumes across various industries, providing personalized service to thousands of candidates every hour is challenging. PSG needed a solution to scale their personalized recruitment efforts without overwhelming their recruiters.

About Customer

PSG Global Solutions is a global Recruitment Process Outsourcing (RPO) company that offers a range of Talent Acquisition solutions. Known for its tech-enabled approach, PSG focuses on sourcing and attracting top talent. The company is a leader in recruitment innovation, constantly seeking new processes to enhance efficiency and improve the candidate experience. In 2017, PSG aimed to leverage social media recruiting benefits in their high-volume environment, leading them to adopt Talkpush, a combined chatbot and CRM automation platform.

Solution

PSG turned to Talkpush and activated Peter, a custom recruiter chatbot that engages candidates immediately on Facebook Messenger. Peter informs candidates that he is a bot but maintains engagement through helpful and informative messages. This approach has significantly increased PSG's application completion rate from 37% to 85% in just six months, with a candidate satisfaction rate of 75.5%. Peter helps handle and direct candidates, saving recruiters time and providing a seamless experience. With Talkpush, PSG processes over 80% of their candidates monthly, allowing recruiters to focus on qualified talent. PSG plans to further integrate Talkpush by adding language and screening assessments, enabling candidates to complete more of the application process through the bot.

Impact #1	PSG has seen a significant increase in application completion rates, rising from 37% to 85% in six months.
Impact #2	The candidate satisfaction rate has reached 75.5%, indicating a positive experience with the chatbot.
Impact #3	30% of all PSG hires now come from social media, highlighting the effectiveness of their social media recruiting strategy.

Impact #1

PSG has seen a significant increase in application completion rates, rising from 37% to 85% in six months.

Impact #2

The candidate satisfaction rate has reached 75.5%, indicating a positive experience with the chatbot.

Impact #3

30% of all PSG hires now come from social media, highlighting the effectiveness of their social media recruiting strategy.

Benefit #1	+48% increase in application completions.
Benefit #2	80% of candidates processed on a monthly basis.
Benefit #3	75.5% candidate satisfaction rate.

Benefit #1

+48% increase in application completions.

Benefit #2

80% of candidates processed on a monthly basis.

Benefit #3

75.5% candidate satisfaction rate.

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Overview

How PSG Increased Apply Rates by 48%

Operational Impact

Quantitative Benefit