Case Studies How Phillips 66 doubled employee engagement with intelligent content delivery

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	How Phillips 66 doubled employee engagement with intelligent content delivery

How Phillips 66 doubled employee engagement with intelligent content delivery

Technology Category	Analytics & Modeling - Machine Learning Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Oil & Gas
Applicable Functions	Business Operation Human Resources
Services	Software Design & Engineering Services System Integration
Challenge	Phillips 66, a diversified energy manufacturing and logistics company, faced a significant challenge in effectively communicating with its 12,000+ employees spread across different time zones and shift patterns. Traditional methods of sending company-wide emails at a fixed time often resulted in messages being lost in digital noise, leading to low engagement rates. The company needed a smarter way to deliver communications that would consider individual employee preferences and schedules to ensure higher engagement and productivity. Read More
About Customer	Phillips 66 is a diversified energy manufacturing and logistics company headquartered in Houston, Texas. The company operates 12 oil refineries and various other facilities worldwide, employing over 12,000 people. Known for its commitment to innovation and operational excellence, Phillips 66 has been a significant player in the energy sector, focusing on refining, marketing, and transporting petroleum products. The company has a strong emphasis on employee engagement and productivity, recognizing that a connected workforce is crucial for achieving its business objectives. Read More
Solution	Phillips 66 implemented Firstup Orchestration, an intelligent communication platform, to enhance its digital employee experience. A key feature of this platform is Engagement Boost, which uses machine learning to automate millions of micro-decisions daily. This feature determines the best time, format, and channel for delivering notifications to each employee based on behavioral data. By personalizing the delivery of communications, Engagement Boost reduces digital overwhelm and fatigue, ensuring that messages are received and engaged with at the most opportune times. After deploying Engagement Boost for corporate communications, Phillips 66 saw a significant increase in employee engagement, prompting the company to expand its use across the organization. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Oil & Gas

Applicable Functions

Business Operation

Human Resources

Services

Software Design & Engineering Services

System Integration

Challenge

Phillips 66, a diversified energy manufacturing and logistics company, faced a significant challenge in effectively communicating with its 12,000+ employees spread across different time zones and shift patterns. Traditional methods of sending company-wide emails at a fixed time often resulted in messages being lost in digital noise, leading to low engagement rates. The company needed a smarter way to deliver communications that would consider individual employee preferences and schedules to ensure higher engagement and productivity.

About Customer

Phillips 66 is a diversified energy manufacturing and logistics company headquartered in Houston, Texas. The company operates 12 oil refineries and various other facilities worldwide, employing over 12,000 people. Known for its commitment to innovation and operational excellence, Phillips 66 has been a significant player in the energy sector, focusing on refining, marketing, and transporting petroleum products. The company has a strong emphasis on employee engagement and productivity, recognizing that a connected workforce is crucial for achieving its business objectives.

Solution

Phillips 66 implemented Firstup Orchestration, an intelligent communication platform, to enhance its digital employee experience. A key feature of this platform is Engagement Boost, which uses machine learning to automate millions of micro-decisions daily. This feature determines the best time, format, and channel for delivering notifications to each employee based on behavioral data. By personalizing the delivery of communications, Engagement Boost reduces digital overwhelm and fatigue, ensuring that messages are received and engaged with at the most opportune times. After deploying Engagement Boost for corporate communications, Phillips 66 saw a significant increase in employee engagement, prompting the company to expand its use across the organization.

Impact #1	Phillips 66 saw a doubling of employee engagement on corporate messaging after implementing Engagement Boost.
Impact #2	The company achieved 82% company-wide adoption of the new intelligent content delivery system.
Impact #3	Laurie Madden, Corporate Communications leader, reported that all publishers within the company are now using the new Studio and intelligent delivery features.

Impact #1

Phillips 66 saw a doubling of employee engagement on corporate messaging after implementing Engagement Boost.

Impact #2

The company achieved 82% company-wide adoption of the new intelligent content delivery system.

Impact #3

Laurie Madden, Corporate Communications leader, reported that all publishers within the company are now using the new Studio and intelligent delivery features.

Benefit #1	Employee engagement more than doubled after implementing Engagement Boost.
Benefit #2	82% company-wide adoption of the intelligent content delivery system.

Benefit #1

Employee engagement more than doubled after implementing Engagement Boost.

Benefit #2

82% company-wide adoption of the intelligent content delivery system.

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Overview

How Phillips 66 doubled employee engagement with intelligent content delivery

Operational Impact

Quantitative Benefit