Case Studies
How Philips Innovates Digital Marketing Strategies with Celonis Process Mining
Overview
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization | |
Consumer Goods Healthcare & Hospitals | |
Business Operation Sales & Marketing | |
Data Science Services System Integration Training | |
Operational Impact
By using Celonis Process Mining, Philips can keep track of what potential customers do online and adapt accordingly. Philips knows which way its customers prefer to go, can shift marketing budget where necessary, maximize persuasion, and get consumers to eventually make a purchase. | |
The enhancement of the customer journey with the support of Celonis Process Mining is not only made for marketing purposes at Philips but also to drive efficiency within the company itself. By providing customers with user-friendly and effective user interfaces, Philips can reduce the likelihood that customers contact Philips on technical matters – the aim here is to maximize the number of consumers that use troubleshooting instead of directly contacting support. | |
Philips’ objective is to train more and more data analysts of different departments besides the global and local marketing analysts who are already successfully using the Celonis software. In order to guarantee the best possible training effect, employees at Philips are trained personally in groups of 1-2 persons. | |
Quantitative Benefit
Philips completed the implementation process in September 2017 and after a couple of weeks was able to already rank around 40 employees among its users. | |