Case Studies
How PGi’s Full Funnel Demand Intelligence Activation Strategy Boosted Win Rates, Deal Sizes and Pipeline Velocity
Overview
Analytics & Modeling - Predictive Analytics Platform as a Service (PaaS) - Data Management Platforms | |
Professional Service Software | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
PGi experienced a significant improvement in sales and marketing alignment, with the sales team becoming hyper-alert during the marketing-to-sales handoff due to the quality of leads provided. | |
The company gained unprecedented intelligence about their buyers and their behaviors, leading to more focused, effective, and smarter marketing efforts. | |
Data-driven decision-making built on 6sense's predictive intelligence platform optimized PGi's marketing and sales efforts, increasing the speed of identifying, winning, and rebooking business. | |
Quantitative Benefit
68% faster time-to-close. | |
77% increase in win rates. | |
9X lift in average deal size. | |