Sift Case Studies How PartnerStack safeguards its platform and creates a network of trust

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	How PartnerStack safeguards its platform and creates a network of trust Sift

How PartnerStack safeguards its platform and creates a network of trust

Sift

Technology Category	Analytics & Modeling - Real Time Analytics Cybersecurity & Privacy - Database Security
Applicable Industries	Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Cybersecurity Fraud Detection
Services	Cybersecurity Services Data Science Services
Challenge	PartnerStack, a partner relationship management platform, was initially focused on transactional fraud on the end-customer side. However, they soon started to see fraudulent behavior on the partner side as well. They were faced with self-referral abuse, in which sellers tried to impersonate themselves and use their own link to generate revenue, at the expense of PartnerStack. Fraudsters were also attempting to game the rewards system by signing up for as many programs as possible. As these more advanced forms of fraud began popping up, the team recognized they needed a more sophisticated solution. Their original fraud platform was outdated, limited to email address and IP signals, and simply couldn’t keep up with the abuse they were battling. As a publicly-accessible marketplace, it was crucial for PartnerStack to maintain a trustworthy and secure platform—for customers, partners, and their own bottom line. Read More
About Customer	PartnerStack is an all-in-one partner relationship management platform designed to accelerate growth for software businesses and their partners. As the only partnerships platform built for B2B SaaS, PartnerStack enables companies to reach more customers by automating the toughest parts of building, managing, and scaling partner programs. The network supports affiliate, referral, and reseller channel partners on a single platform to drive recurring revenue. The company is based in the United States and operates on a global scale, serving over 500 internal vendors worldwide. Read More
Solution	After researching leading fraud prevention solutions, PartnerStack ultimately chose Sift due to the global network of 34k sites and apps, easily-digestible data visualization, and ability to accurately automate decisions. Sift is now the only fraud platform in PartnerStack’s toolkit, and has even become a white label feature for their partners and vendors. Sift Payment Protection is integrated as a system of the partner platform, giving vendors control over their own partner network. Sift has provided PartnerStack with the ability to find duplicate users and identify networks of fraudsters, which has proven vital to refining and safeguarding their partner network. The Sift Workflows feature helps the team stay efficient by leveraging machine learning models and real-time scoring based on more than 16k fraud signals. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Cybersecurity & Privacy - Database Security

Applicable Industries

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Cybersecurity

Fraud Detection

Services

Cybersecurity Services

Data Science Services

Challenge

PartnerStack, a partner relationship management platform, was initially focused on transactional fraud on the end-customer side. However, they soon started to see fraudulent behavior on the partner side as well. They were faced with self-referral abuse, in which sellers tried to impersonate themselves and use their own link to generate revenue, at the expense of PartnerStack. Fraudsters were also attempting to game the rewards system by signing up for as many programs as possible. As these more advanced forms of fraud began popping up, the team recognized they needed a more sophisticated solution. Their original fraud platform was outdated, limited to email address and IP signals, and simply couldn’t keep up with the abuse they were battling. As a publicly-accessible marketplace, it was crucial for PartnerStack to maintain a trustworthy and secure platform—for customers, partners, and their own bottom line.

About Customer

PartnerStack is an all-in-one partner relationship management platform designed to accelerate growth for software businesses and their partners. As the only partnerships platform built for B2B SaaS, PartnerStack enables companies to reach more customers by automating the toughest parts of building, managing, and scaling partner programs. The network supports affiliate, referral, and reseller channel partners on a single platform to drive recurring revenue. The company is based in the United States and operates on a global scale, serving over 500 internal vendors worldwide.

Solution

After researching leading fraud prevention solutions, PartnerStack ultimately chose Sift due to the global network of 34k sites and apps, easily-digestible data visualization, and ability to accurately automate decisions. Sift is now the only fraud platform in PartnerStack’s toolkit, and has even become a white label feature for their partners and vendors. Sift Payment Protection is integrated as a system of the partner platform, giving vendors control over their own partner network. Sift has provided PartnerStack with the ability to find duplicate users and identify networks of fraudsters, which has proven vital to refining and safeguarding their partner network. The Sift Workflows feature helps the team stay efficient by leveraging machine learning models and real-time scoring based on more than 16k fraud signals.

Impact #1	Trust is a priority for PartnerStack, making the partnership with Sift all the more important. As a B2B company, and especially as a partner platform, having a strong network is PartnerStack’s biggest value sell, and Sift is a huge part of ensuring the marketplace is safe and secure.
Impact #2	Sift’s Digital Trust & Safety Platform enables PartnerStack to protect over 500 internal vendors worldwide.
Impact #3	During one large-scale attack, 50,000 illegitimate accounts were created and used to sign up for a vendor’s program in the span of a week to generate free rewards. Sift identified repeating customers and invalid users, launching targeted bans based on account risk thresholds.

Impact #1

Trust is a priority for PartnerStack, making the partnership with Sift all the more important. As a B2B company, and especially as a partner platform, having a strong network is PartnerStack’s biggest value sell, and Sift is a huge part of ensuring the marketplace is safe and secure.

Impact #2

Sift’s Digital Trust & Safety Platform enables PartnerStack to protect over 500 internal vendors worldwide.

Impact #3

During one large-scale attack, 50,000 illegitimate accounts were created and used to sign up for a vendor’s program in the span of a week to generate free rewards. Sift identified repeating customers and invalid users, launching targeted bans based on account risk thresholds.

Benefit #1	Blocked 50,000 fraudulent accounts
Benefit #2	Secured $100k for a key vendor

Benefit #1

Blocked 50,000 fraudulent accounts

Benefit #2

Secured $100k for a key vendor

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Overview

How PartnerStack safeguards its platform and creates a network of trust

Operational Impact

Quantitative Benefit