solocal
Case Studies
How Optical Discount boosted annual organic traffic by 20% with BRIDGE
Overview
How Optical Discount boosted annual organic traffic by 20% with BRIDGEsolocal |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management | |
Retail | |
Sales & Marketing | |
Search & Rescue Supply Chain Visibility | |
Software Design & Engineering Services | |
Operational Impact
The BRIDGE Store Locator allowed Optical Discount to strengthen their digital transformation by giving each of their stores better online visibility and a better position among local search results on Google. | |
The stores are motivated to keep their local data up to date and have been encouraged by their appearance on Google My Business. | |
The franchisees regularly send their local data updates, they have seen an increase of footfall since the diffusion of data on Google My Business. | |
Quantitative Benefit
12 times more organic traffic generated from SEO | |
57% of visits come from organic search | |
€325K annual revenue attributable to SEO | |