Case Studies How North Highland Experienced a 60% Increase in Career Site Traffic with Phenom

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	How North Highland Experienced a 60% Increase in Career Site Traffic with Phenom

How North Highland Experienced a 60% Increase in Career Site Traffic with Phenom

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Professional Service Software
Applicable Functions	Human Resources
Services	Software Design & Engineering Services System Integration Training
Challenge	In a competitive labor market, North Highland faced challenges with their outdated career site, which had stale content, stock imagery, and outdated recruitment system integrations. The site did not accurately portray the brand or culture and had a lengthy application process that dissuaded best-fit talent. The talent acquisition team lacked the tools to engage 98,000 interested candidates effectively. Additionally, while their Bullhorn ATS was effective for handling large quantities of applications, they needed reliable analytics to understand the entire talent lifecycle and maximize sourcing strategies. North Highland had to decide whether to invest in a new technology solution or rebuild their career site, with the goal of increasing recruiter efficiency, viewing insightful analytics, building a sourcing function, and leveraging technology to drive more applications. Read More
About Customer	North Highland is a global management consulting firm headquartered in Atlanta, GA, with more than 3,000 consultants and 70+ offices worldwide. The firm is known for helping clients solve complex challenges related to customer experience, performance improvement, technology & digital, and transformation. They provide management consulting solutions and delivery consultants for clients' role-based needs, adding value across the full spectrum of consulting from strategy through delivery. North Highland is an employee-owned firm that brings big ideas to life, supporting clients in various industries with innovative solutions. Read More
Solution	North Highland adopted the Phenom Talent Experience Management (TXM) platform, an all-in-one solution that delivers personalized experiences throughout the talent lifecycle for candidates, recruiters, employees, and hiring managers. The platform enhanced their career site, making it more engaging and efficient for both candidates and recruiters. The 8-week implementation process was smooth, organized, on time, and on budget. The Phenom TXM platform also improved internal experiences for North Highland’s 2,000 full-time employees and nearly 700 contractors. The platform's integration with their Bullhorn ATS provided seamless candidate journey tracking and analytics, enabling the team to monitor and adjust their talent strategy continuously. The Phenom Talent Analytics offered insights into job description attraction, candidate conversion, and the interview process, helping North Highland optimize their recruitment funnel. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Professional Service

Software

Applicable Functions

Human Resources

Services

Software Design & Engineering Services

System Integration

Training

Challenge

In a competitive labor market, North Highland faced challenges with their outdated career site, which had stale content, stock imagery, and outdated recruitment system integrations. The site did not accurately portray the brand or culture and had a lengthy application process that dissuaded best-fit talent. The talent acquisition team lacked the tools to engage 98,000 interested candidates effectively. Additionally, while their Bullhorn ATS was effective for handling large quantities of applications, they needed reliable analytics to understand the entire talent lifecycle and maximize sourcing strategies. North Highland had to decide whether to invest in a new technology solution or rebuild their career site, with the goal of increasing recruiter efficiency, viewing insightful analytics, building a sourcing function, and leveraging technology to drive more applications.

About Customer

North Highland is a global management consulting firm headquartered in Atlanta, GA, with more than 3,000 consultants and 70+ offices worldwide. The firm is known for helping clients solve complex challenges related to customer experience, performance improvement, technology & digital, and transformation. They provide management consulting solutions and delivery consultants for clients' role-based needs, adding value across the full spectrum of consulting from strategy through delivery. North Highland is an employee-owned firm that brings big ideas to life, supporting clients in various industries with innovative solutions.

Solution

North Highland adopted the Phenom Talent Experience Management (TXM) platform, an all-in-one solution that delivers personalized experiences throughout the talent lifecycle for candidates, recruiters, employees, and hiring managers. The platform enhanced their career site, making it more engaging and efficient for both candidates and recruiters. The 8-week implementation process was smooth, organized, on time, and on budget. The Phenom TXM platform also improved internal experiences for North Highland’s 2,000 full-time employees and nearly 700 contractors. The platform's integration with their Bullhorn ATS provided seamless candidate journey tracking and analytics, enabling the team to monitor and adjust their talent strategy continuously. The Phenom Talent Analytics offered insights into job description attraction, candidate conversion, and the interview process, helping North Highland optimize their recruitment funnel.

Impact #1	The new hyper-personalized career site brought tailored job recommendations to candidates, increasing engagement and application rates.
Impact #2	Recruiters were able to keep up with increased traffic and applicants due to the seamless integration with Bullhorn ATS.
Impact #3	Phenom Talent Analytics provided management with real numbers to back their sourcing strategies, offering insights into visitor numbers, candidate conversions, and the interview process.

Impact #1

The new hyper-personalized career site brought tailored job recommendations to candidates, increasing engagement and application rates.

Impact #2

Recruiters were able to keep up with increased traffic and applicants due to the seamless integration with Bullhorn ATS.

Impact #3

Phenom Talent Analytics provided management with real numbers to back their sourcing strategies, offering insights into visitor numbers, candidate conversions, and the interview process.

Benefit #1	60% increase in job seekers within 90 days.
Benefit #2	96% application completion rate.
Benefit #3	89% new job seeker traffic.

Benefit #1

60% increase in job seekers within 90 days.

Benefit #2

96% application completion rate.

Benefit #3

89% new job seeker traffic.

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Overview

How North Highland Experienced a 60% Increase in Career Site Traffic with Phenom

Operational Impact

Quantitative Benefit