Case Studies How Newell Brands Boosted Applies 69% with a New Career Site

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	How Newell Brands Boosted Applies 69% with a New Career Site

How Newell Brands Boosted Applies 69% with a New Career Site

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Consumer Goods
Applicable Functions	Human Resources Sales & Marketing
Services	Software Design & Engineering Services System Integration Training
Challenge	Newell Brands, home to many globally recognized brands, faced challenges in talent acquisition. Their career site needed frequent updates to reflect company changes, but lag time between updates was costing valuable apply clicks. Additionally, their segmented campaigns across job boards were not yielding the desired number of hires. The team lacked a clear strategy to market to best-fit talent and had no analytics to drive optimization, resulting in low ROI. Read More
About Customer	Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands such as Sharpie®, Graco®, and Rubbermaid®. The company spans over 40 consumer-based brands across diverse industries, committed to innovation and superior product performance. Newell Brands aims to make life better every day for hundreds of millions of consumers where they live, learn, work, and play. The talent acquisition team at Newell Brands sought to reflect the company's work culture and values on their career site to inspire job seekers. Read More
Solution	In 2018, Newell Brands launched its Accelerated Transformation Plan, aligning with Phenom to leverage their Talent Experience Management (TXM) platform. The TA team aimed to control the career site in-house, market to job seekers through targeted campaigns, and utilize intuitive analytics to improve recruiting strategies. Phenom's AI-driven platform offered robust targeting and hyper-personalization capabilities, streamlining and elevating employee, recruiter, and management experiences. Frequent collaboration with Phenom ensured successful implementation and optimization of their career site, including building landing pages for hard-to-fill roles and focusing email campaigns to drive candidates to those pages. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Consumer Goods

Applicable Functions

Human Resources

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Training

Challenge

Newell Brands, home to many globally recognized brands, faced challenges in talent acquisition. Their career site needed frequent updates to reflect company changes, but lag time between updates was costing valuable apply clicks. Additionally, their segmented campaigns across job boards were not yielding the desired number of hires. The team lacked a clear strategy to market to best-fit talent and had no analytics to drive optimization, resulting in low ROI.

About Customer

Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands such as Sharpie®, Graco®, and Rubbermaid®. The company spans over 40 consumer-based brands across diverse industries, committed to innovation and superior product performance. Newell Brands aims to make life better every day for hundreds of millions of consumers where they live, learn, work, and play. The talent acquisition team at Newell Brands sought to reflect the company's work culture and values on their career site to inspire job seekers.

Solution

In 2018, Newell Brands launched its Accelerated Transformation Plan, aligning with Phenom to leverage their Talent Experience Management (TXM) platform. The TA team aimed to control the career site in-house, market to job seekers through targeted campaigns, and utilize intuitive analytics to improve recruiting strategies. Phenom's AI-driven platform offered robust targeting and hyper-personalization capabilities, streamlining and elevating employee, recruiter, and management experiences. Frequent collaboration with Phenom ensured successful implementation and optimization of their career site, including building landing pages for hard-to-fill roles and focusing email campaigns to drive candidates to those pages.

Impact #1	The Phenom CMS enabled Newell Brands to transform their career site into an engaging, up-to-date reflection of the company, attracting job seekers with dynamic content such as videos, animated images, and employee testimonials.
Impact #2	Brand-specific marketing campaigns through the Phenom CRM reduced agency spend and increased job leads and shares, allowing the team to run creative and effective campaigns.
Impact #3	The AI-driven search results provided tailored job recommendations, enhancing the candidate experience and driving more applies and conversions.

Impact #1

The Phenom CMS enabled Newell Brands to transform their career site into an engaging, up-to-date reflection of the company, attracting job seekers with dynamic content such as videos, animated images, and employee testimonials.

Impact #2

Brand-specific marketing campaigns through the Phenom CRM reduced agency spend and increased job leads and shares, allowing the team to run creative and effective campaigns.

Impact #3

The AI-driven search results provided tailored job recommendations, enhancing the candidate experience and driving more applies and conversions.

Benefit #1	Within just 4 months of deploying Phenom Chatbot, over 96% of job seekers viewing opportunities through the bot clicked apply.
Benefit #2	Newell Brands boosted applies by 69% with the new career site.

Benefit #1

Within just 4 months of deploying Phenom Chatbot, over 96% of job seekers viewing opportunities through the bot clicked apply.

Benefit #2

Newell Brands boosted applies by 69% with the new career site.

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Overview

How Newell Brands Boosted Applies 69% with a New Career Site

Operational Impact

Quantitative Benefit