How Lionbridge Met Epson Europe’s Urgent Translation Needs by Delivering Work at Breakneck Speed

Lionbridge leveraged its eight-year partnership with Epson Europe to quickly assemble a team. The project management team, language support team, and translators were all familiar with the company due to the longstanding relationship. This familiarity ensured a smooth process. Furthermore, the translators’ understanding of Epson Europe’s brand voice meant fewer revisions during review cycles and faster results. While much of the translation work followed standard process, Lionbridge devised a creative plan that enabled the project to be completed more rapidly than the industry standard. The plan involved the implementation of simultaneous reviews and comprehensive communications. Epson Europe agreed to conduct some reviews simultaneously instead of in a linear fashion. For instance, instead of having one person conduct Desktop Publishing (DTP) quality reviews for all languages, the work was split up by language; one person reviewed one or two languages. Lionbridge dedicated 15 people to the quality review process as opposed to one person. By making these types of changes, Lionbridge reduced the DTP review process time by 75%. Lionbridge also put numerous communications initiatives in place including underscoring the urgency of the project to internal teams before the work began, meeting with Epson Europe every three days instead of adhering to a typical biweekly schedule, and using a status document that enabled real-time updates.