Case Studies How Lionbridge Helped Canon Save Money, Streamline Operations, and Migrate Thousands of Pages of Content
Edit This Case Study Record

How Lionbridge Helped Canon Save Money, Streamline Operations, and Migrate Thousands of Pages of Content

Platform as a Service (PaaS) - Data Management Platforms
Application Infrastructure & Middleware - Data Exchange & Integration
Consumer Goods
Retail
Sales & Marketing
Business Operation
System Integration
Software Design & Engineering Services
Training
Canon faced multiple challenges: 55 markets, reformatting the oldest legacy pages to mobile-optimized new templates, thousands of pages of content, and integration with a new digital asset management system. The migration project involved transitioning content from Tridion 11 CMS to SDL Web 8.5, updating older legacy templates to new mobile-optimized templates. The goal was to migrate content in 55 markets, containing over 300,000 pages of content, while implementing a new Digital Asset Management System. Canon needed to ensure consistency and improvement of the customer journey, site responsiveness, and effective long-term content management, all while reducing costs and post-publishing time to market.
Read More
Founded in 1937 in Japan, Canon is a multinational corporation specializing in manufacturing imaging and optical devices, including cameras, printers, and scanners for both personal and business consumers. Canon has continuously evolved and expanded its marketing sites and currently has 55 sites within EMEA that serve both the business and consumer sectors. Lionbridge has been a key part of this evolution, providing publishing, web development, project management, and QA services for Canon’s Marketing group since 2011. Canon has also launched 18 e-commerce stores as part of its retail strategy.
Read More
Lionbridge was a key partner to Canon throughout the migration process, providing consultancy and best practices. Lionbridge managed the migration requirements while continuing to provide Business as Usual publishing services, including successful product launches during the migration window. Two specific migration teams were created: one for manually migrating thousands of legacy pages and another for QA-ing automatically migrated pages. Lionbridge's ability to scale its services and meet client needs was crucial. Additional services provided included process re-engineering for content production, 6 Sigma cost-savings workshops, identifying pain points and potential blockers, engaging with third parties for solutions, and transforming the oldest legacy pages into mobile-optimized pages.
Read More
Canon experienced significant annual savings by partnering with Lionbridge.
Lionbridge maintained Canon's brand and ensured no loss of revenue due to site or navigation issues.
Canon trusted Lionbridge to conduct migration and publishing activities without impacting the customer.
Canon estimated a significant reduction in process cycle, between 20 and 30%.
Download PDF Version
test test