Case Studies How Lincoln Financial connected with 100% of its workforce

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	How Lincoln Financial connected with 100% of its workforce

How Lincoln Financial connected with 100% of its workforce

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Human Resources
Use Cases	Remote Collaboration
Services	Software Design & Engineering Services System Integration
Challenge	Lincoln Financial’s millennial and Gen Z team members expected consistent communication and transparency from their organization. The company needed to reach these workers in a way that would work for all employees. Relying on email didn’t fit the bill; neither did the company’s aging intranet. Adding digital signage had made communicating more cumbersome, and the company’s analytics were siloed by communication channel, with no single place to measure unified results across every endpoint. Employee engagement, as measured by the company’s adoption rates, was at just 30%-40% when Lincoln Financial added Firstup in 2018. All employees at the company have now adopted the platform, and their top 4 content channels are all viewed by more than 90% of the workforce. Read More
About Customer	Lincoln Financial is a prominent financial services company that has been striving to modernize its communications and digital employee experience to better engage its growing young workforce. The company employs 12,000 individuals, including a significant number of millennial and Gen Z team members who expect consistent communication and transparency from their organization. Lincoln Financial faced challenges in reaching these workers effectively, as traditional methods like email and an aging intranet were insufficient. The company sought a solution that would unify its communication channels and provide a seamless experience for all employees, ultimately aiming to enhance employee engagement and satisfaction. Read More
Solution	Lincoln Financial implemented the Firstup platform to modernize its communications and reach 100% of its workforce on employees’ preferred communication channels. The platform enabled the company to align and mobilize its workers around specific line-of-business strategies, and leadership was better able to connect with employees, making the organization one of the most transparent firms in finance. The company is working towards establishing a single point of publishing, using Firstup to reach their mobile app, web experience, and email. When the company completes its upgrade to Microsoft SharePoint 365, communicators will also use Firstup to publish directly to the intranet, significantly improving the digital employee experience. Implementing these changes has resulted in significant time and cost savings, with the communications team now able to publish twice as fast as before using Firstup. The company will also simplify its stack by eliminating digital signage by the end of the calendar year. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Human Resources

Use Cases

Remote Collaboration

Services

Software Design & Engineering Services

System Integration

Challenge

Lincoln Financial’s millennial and Gen Z team members expected consistent communication and transparency from their organization. The company needed to reach these workers in a way that would work for all employees. Relying on email didn’t fit the bill; neither did the company’s aging intranet. Adding digital signage had made communicating more cumbersome, and the company’s analytics were siloed by communication channel, with no single place to measure unified results across every endpoint. Employee engagement, as measured by the company’s adoption rates, was at just 30%-40% when Lincoln Financial added Firstup in 2018. All employees at the company have now adopted the platform, and their top 4 content channels are all viewed by more than 90% of the workforce.

About Customer

Lincoln Financial is a prominent financial services company that has been striving to modernize its communications and digital employee experience to better engage its growing young workforce. The company employs 12,000 individuals, including a significant number of millennial and Gen Z team members who expect consistent communication and transparency from their organization. Lincoln Financial faced challenges in reaching these workers effectively, as traditional methods like email and an aging intranet were insufficient. The company sought a solution that would unify its communication channels and provide a seamless experience for all employees, ultimately aiming to enhance employee engagement and satisfaction.

Solution

Lincoln Financial implemented the Firstup platform to modernize its communications and reach 100% of its workforce on employees’ preferred communication channels. The platform enabled the company to align and mobilize its workers around specific line-of-business strategies, and leadership was better able to connect with employees, making the organization one of the most transparent firms in finance. The company is working towards establishing a single point of publishing, using Firstup to reach their mobile app, web experience, and email. When the company completes its upgrade to Microsoft SharePoint 365, communicators will also use Firstup to publish directly to the intranet, significantly improving the digital employee experience. Implementing these changes has resulted in significant time and cost savings, with the communications team now able to publish twice as fast as before using Firstup. The company will also simplify its stack by eliminating digital signage by the end of the calendar year.

Impact #1	Lincoln Financial achieved 100% registration on the Firstup platform, enabling them to reach all 12,000 employees with critical messages.
Impact #2	The company’s top 4 content channels are all viewed by more than 90% of the workforce, indicating high engagement levels.
Impact #3	The communications team can now publish content twice as fast as before, leading to significant time and cost savings.

Impact #1

Lincoln Financial achieved 100% registration on the Firstup platform, enabling them to reach all 12,000 employees with critical messages.

Impact #2

The company’s top 4 content channels are all viewed by more than 90% of the workforce, indicating high engagement levels.

Impact #3

The communications team can now publish content twice as fast as before, leading to significant time and cost savings.

Benefit #1	Employee engagement increased from 30%-40% to 90% after implementing Firstup.
Benefit #2	100% of Lincoln Financial’s 12,000 employees are registered users of the Firstup platform.
Benefit #3	The communications team can publish content 2x faster than before using Firstup.

Benefit #1

Employee engagement increased from 30%-40% to 90% after implementing Firstup.

Benefit #2

100% of Lincoln Financial’s 12,000 employees are registered users of the Firstup platform.

Benefit #3

The communications team can publish content 2x faster than before using Firstup.

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Overview

How Lincoln Financial connected with 100% of its workforce

Operational Impact

Quantitative Benefit