solocal
Case Studies
How Kérastase is driving footfall to salons by growing online traffic 52% annually
Overview
How Kérastase is driving footfall to salons by growing online traffic 52% annuallysolocal |
Platform as a Service (PaaS) - Connectivity Platforms | |
Retail | |
Sales & Marketing | |
Supply Chain Visibility | |
System Integration | |
Operational Impact
The BRIDGE solution is employed across both country-specific Kérastase hubs and its international site. Kérastase has deployed the Store Locator and Local Pages into 60 countries with an offering in 10 languages. | |
The solution has helped Kérastase to promote the expertise and services of its salon network alongside the brand’s treatments and products offered. | |
The solution has helped to build a connection between customers and their local Kérastase stockist. | |
Quantitative Benefit
X9 more organic traffic acquire since the integration of BRIDGE | |
52% increase in average annual traffic | |
53% conversion rate on the ‘Click to Call’ CTA on the salon local pages | |