Case Studies How InMobi serves 1.5 billion mobile consumers with a personal touch

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	How InMobi serves 1.5 billion mobile consumers with a personal touch

How InMobi serves 1.5 billion mobile consumers with a personal touch

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Database Management & Storage Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Professional Service Retail Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services Data Science Services System Integration
Challenge	Early on, InMobi’s executive team began evolving the Miip platform to meet changing market demands. Platform innovation brought new requirements for the underlying database technology in terms of performance, scalability, reliability, ease and efficiency. These requirements were beyond the scope of Hbase, which they had originally deployed as their key value store. A decision was made to evaluate other database options, including Cassandra and Aerospike. Read More
About Customer	InMobi is a leading independent mobile ad network that operates in real time on a global scale. Its discovery platform, known as Miip, takes mobile advertising to a new level, ingesting terabytes of data to enable 12 billion “discovery sessions” per day. The platform helps publishers promote and monetize their apps, allows advertisers to precision-target audiences with relevant offers, and creates interactive, personalized experiences of brands for mobile consumers. InMobi serves 1.5 billion active users on its network and handles terabytes of user profile data, consuming about 12 billion events and receiving about 150,000 requests per second at peak load times. Read More
Solution	InMobi chose Aerospike as the underlying database technology for its Miip platform. Aerospike outperformed Hbase and Cassandra in terms of performance, scalability, reliability, ease, and efficiency. Aerospike enables fast look-ups to enrich ad requests with information about mobile consumers, stores rich user profiles for audience targeting, and provides very fast look-ups in the real-time bidding environment. It also supports metadata tasks for analytics tools and synchronizes data across data centers on four continents, ensuring consistent data for users in more than one hundred countries. Aerospike’s Cross Datacenter Replication is an out-of-the-box capability that freed InMobi from having to build these systems themselves. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Database Management & Storage

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Professional Service

Retail

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Data Science Services

System Integration

Challenge

Early on, InMobi’s executive team began evolving the Miip platform to meet changing market demands. Platform innovation brought new requirements for the underlying database technology in terms of performance, scalability, reliability, ease and efficiency. These requirements were beyond the scope of Hbase, which they had originally deployed as their key value store. A decision was made to evaluate other database options, including Cassandra and Aerospike.

About Customer

InMobi is a leading independent mobile ad network that operates in real time on a global scale. Its discovery platform, known as Miip, takes mobile advertising to a new level, ingesting terabytes of data to enable 12 billion “discovery sessions” per day. The platform helps publishers promote and monetize their apps, allows advertisers to precision-target audiences with relevant offers, and creates interactive, personalized experiences of brands for mobile consumers. InMobi serves 1.5 billion active users on its network and handles terabytes of user profile data, consuming about 12 billion events and receiving about 150,000 requests per second at peak load times.

Solution

InMobi chose Aerospike as the underlying database technology for its Miip platform. Aerospike outperformed Hbase and Cassandra in terms of performance, scalability, reliability, ease, and efficiency. Aerospike enables fast look-ups to enrich ad requests with information about mobile consumers, stores rich user profiles for audience targeting, and provides very fast look-ups in the real-time bidding environment. It also supports metadata tasks for analytics tools and synchronizes data across data centers on four continents, ensuring consistent data for users in more than one hundred countries. Aerospike’s Cross Datacenter Replication is an out-of-the-box capability that freed InMobi from having to build these systems themselves.

Impact #1	Aerospike enables fast look-ups to enrich ad requests with information about mobile consumers.
Impact #2	Aerospike stores rich user profiles for audience targeting, providing the speed and low latency needed.
Impact #3	Aerospike supports metadata tasks for analytics tools and synchronizes data across data centers on four continents.

Impact #1

Aerospike enables fast look-ups to enrich ad requests with information about mobile consumers.

Impact #2

Aerospike stores rich user profiles for audience targeting, providing the speed and low latency needed.

Impact #3

Aerospike supports metadata tasks for analytics tools and synchronizes data across data centers on four continents.

Benefit #1	InMobi serves 1.5 billion active users on its network.
Benefit #2	The platform handles about 12 billion events per day.
Benefit #3	InMobi receives about 150,000 requests per second at peak load times.

Benefit #1

InMobi serves 1.5 billion active users on its network.

Benefit #2

The platform handles about 12 billion events per day.

Benefit #3

InMobi receives about 150,000 requests per second at peak load times.

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Overview

How InMobi serves 1.5 billion mobile consumers with a personal touch

Operational Impact

Quantitative Benefit