Case Studies How Hershey Used Phenom Talent Analytics to Maximize Recruiting Spend & ROI

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	How Hershey Used Phenom Talent Analytics to Maximize Recruiting Spend & ROI

How Hershey Used Phenom Talent Analytics to Maximize Recruiting Spend & ROI

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Consumer Goods Food & Beverage
Applicable Functions	Business Operation Human Resources
Services	Software Design & Engineering Services System Integration Training
Challenge	The Hershey Company, a global confectionery leader, faced challenges in understanding the driving forces leading job seekers to their career site. They needed to identify job seekers visiting the site, source passive talent, discover what was working in their recruiting strategy, and optimize recruiting spend by measuring source ROI. During a LinkedIn test pilot, Hershey ran a 60-day campaign where they tripled the number of jobs they could post and used LinkedIn’s 'Work with Us Ads' feature to attract job seekers. Read More
About Customer	The Hershey Company, headquartered in Hershey, Pennsylvania, is a global confectionery leader known for its chocolate, sweets, mints, and other snacks. With over 21,000 employees worldwide, Hershey delivers delicious, quality products through more than 80 brands, including iconic names like Hershey’s, Reese’s, and Jolly Rancher. The company generates over $7.4 billion in annual revenues and is expanding its portfolio to include a broader range of snacks while growing its presence in key international markets. Read More
Solution	Hershey implemented the Phenom Talent Experience Management (TXM) platform, which resulted in a significant increase in captured job seekers and a 68% rise in completed job applications within three months. The platform provided in-depth source analytics, revealing the driving forces behind job seekers visiting the career site. Hershey leveraged this data to optimize their LinkedIn strategy by increasing job posts and ads. The ability to see ROI allowed Hershey to strategically evaluate LinkedIn's impact on their hiring goals. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Consumer Goods

Food & Beverage

Applicable Functions

Business Operation

Human Resources

Services

Software Design & Engineering Services

System Integration

Training

Challenge

The Hershey Company, a global confectionery leader, faced challenges in understanding the driving forces leading job seekers to their career site. They needed to identify job seekers visiting the site, source passive talent, discover what was working in their recruiting strategy, and optimize recruiting spend by measuring source ROI. During a LinkedIn test pilot, Hershey ran a 60-day campaign where they tripled the number of jobs they could post and used LinkedIn’s 'Work with Us Ads' feature to attract job seekers.

About Customer

The Hershey Company, headquartered in Hershey, Pennsylvania, is a global confectionery leader known for its chocolate, sweets, mints, and other snacks. With over 21,000 employees worldwide, Hershey delivers delicious, quality products through more than 80 brands, including iconic names like Hershey’s, Reese’s, and Jolly Rancher. The company generates over $7.4 billion in annual revenues and is expanding its portfolio to include a broader range of snacks while growing its presence in key international markets.

Solution

Hershey implemented the Phenom Talent Experience Management (TXM) platform, which resulted in a significant increase in captured job seekers and a 68% rise in completed job applications within three months. The platform provided in-depth source analytics, revealing the driving forces behind job seekers visiting the career site. Hershey leveraged this data to optimize their LinkedIn strategy by increasing job posts and ads. The ability to see ROI allowed Hershey to strategically evaluate LinkedIn's impact on their hiring goals.

Impact #1	Hershey saw a significant increase in the number of captured job seekers after implementing the Phenom TXM platform.
Impact #2	The number of job seekers completing the application process increased by 68% within three months.
Impact #3	Phenom provided in-depth source analytics, helping Hershey understand the driving forces behind job seekers visiting their career site.

Impact #1

Hershey saw a significant increase in the number of captured job seekers after implementing the Phenom TXM platform.

Impact #2

The number of job seekers completing the application process increased by 68% within three months.

Impact #3

Phenom provided in-depth source analytics, helping Hershey understand the driving forces behind job seekers visiting their career site.

Benefit #1	68% increase in job seekers completing the application process within three months.

Benefit #1

68% increase in job seekers completing the application process within three months.

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Overview

How Hershey Used Phenom Talent Analytics to Maximize Recruiting Spend & ROI

Operational Impact

Quantitative Benefit