Overview
How GIVA Leveraged IoT to Boost Repeat Purchase Rates by 50%MoEngage |
Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms | |
E-Commerce Retail | |
Procurement | |
Leakage & Flood Monitoring Retail Store Automation | |
Operational Impact
By leveraging MoEngage's insights-led customer engagement platform, GIVA was able to significantly improve its customer engagement and retention strategy. The use of multichannel, Birthday-related Flows allowed the company to capitalize on a key purchasing trend in the jewelry industry, leading to a significant increase in repeat purchase rates. Additionally, the use of in-app notification campaigns and Dynamic Product Messaging helped to increase conversions and reduce cart abandonment rates. This not only improved GIVA's sales performance but also enhanced the overall customer experience. | |
Quantitative Benefit
GIVA saw a 50% uplift in their repeat purchase rates. | |
The company's conversion rates increased from 5% to 10%. | |
Through the use of Dynamic Product Messaging, GIVA was able to effectively address their cart abandonment issues. | |