Case Studies How Fractory grows repeat business by finding high-impact insights faster with Sisu

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	How Fractory grows repeat business by finding high-impact insights faster with Sisu

How Fractory grows repeat business by finding high-impact insights faster with Sisu

Technology Category	Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Software
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	As VP of Demand Marketing and Marketing Operations at Fractory, Heikki Tilk is tasked with determining where to focus his acquisitions and optimization efforts to efficiently convert and retain customers. To do so, Heikki finds the factors and subfactors that identify high-value customer segments and uses those insights to drive decisions for Fractory’s Sales and Marketing teams. Heikki needed an analytics engine that could do data exploration for him, allowing him to find answers quickly and drive decisions for the Sales and Marketing teams. Unfortunately, after searching more than twenty BI providers, he found that most didn’t have the core function for relational mapping between tables that he needed to make sense of his complex marketing and sales data. Heikki needed an analytics tool that was part of a modern analytics stack. That’s when he turned to Sisu. Read More
About Customer	Fractory is one of the leading cloud manufacturing platforms in the world, addressing challenges in the global supply chain by offering a one-stop shop for on-demand manufacturing services. Their unique solution streamlines the manufacturing process, allowing everyone from hobbyists to large corporations to order metal fabrication in seconds. As VP of Demand Marketing and Marketing Operations at Fractory, Heikki Tilk is responsible for determining where to focus acquisitions and optimization efforts to efficiently convert and retain customers. Heikki finds the factors and subfactors that identify high-value customer segments and uses those insights to drive decisions for Fractory’s Sales and Marketing teams. Read More
Solution	After reaching out to the Sisu team, Heikki and the Fractory team were quickly up and running in Sisu. With Sisu’s cloud-native architecture, Fractory quickly connected to their Google BigQuery data warehouse and began running analysis in seconds. With their data connected to Sisu, Heikki worked to better understand the Sisu engine and how best to structure Fractory’s data for analysis. In under two weeks, Heikki was using Sisu to drill down into the factors and sub-populations driving changes in their core metrics and determine what was impacting customer behavior. Despite having a smaller database than other companies, Heikki and the Fractory team realized they could rely on the confidence score in Sisu to understand what kind of questions they can ask of their data without wasting time looking for answers that were out of the scope of their data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data Mining

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

As VP of Demand Marketing and Marketing Operations at Fractory, Heikki Tilk is tasked with determining where to focus his acquisitions and optimization efforts to efficiently convert and retain customers. To do so, Heikki finds the factors and subfactors that identify high-value customer segments and uses those insights to drive decisions for Fractory’s Sales and Marketing teams. Heikki needed an analytics engine that could do data exploration for him, allowing him to find answers quickly and drive decisions for the Sales and Marketing teams. Unfortunately, after searching more than twenty BI providers, he found that most didn’t have the core function for relational mapping between tables that he needed to make sense of his complex marketing and sales data. Heikki needed an analytics tool that was part of a modern analytics stack. That’s when he turned to Sisu.

About Customer

Fractory is one of the leading cloud manufacturing platforms in the world, addressing challenges in the global supply chain by offering a one-stop shop for on-demand manufacturing services. Their unique solution streamlines the manufacturing process, allowing everyone from hobbyists to large corporations to order metal fabrication in seconds. As VP of Demand Marketing and Marketing Operations at Fractory, Heikki Tilk is responsible for determining where to focus acquisitions and optimization efforts to efficiently convert and retain customers. Heikki finds the factors and subfactors that identify high-value customer segments and uses those insights to drive decisions for Fractory’s Sales and Marketing teams.

Solution

After reaching out to the Sisu team, Heikki and the Fractory team were quickly up and running in Sisu. With Sisu’s cloud-native architecture, Fractory quickly connected to their Google BigQuery data warehouse and began running analysis in seconds. With their data connected to Sisu, Heikki worked to better understand the Sisu engine and how best to structure Fractory’s data for analysis. In under two weeks, Heikki was using Sisu to drill down into the factors and sub-populations driving changes in their core metrics and determine what was impacting customer behavior. Despite having a smaller database than other companies, Heikki and the Fractory team realized they could rely on the confidence score in Sisu to understand what kind of questions they can ask of their data without wasting time looking for answers that were out of the scope of their data.

Impact #1	With a fast, comprehensive view of the factors driving customer behavior at Fractory, Heikki quickly identified trends with high confidence and used those recommendations to drive critical decisions.
Impact #2	Based on the insights Fractory generated in Sisu, they determined how factors like material used for production, material process, and material treatment impacted high-value segments.
Impact #3	These findings allowed them to find new approaches for cross-selling to existing customers and to identify new ways to improve customer onboarding that would reduce friction.

Impact #1

With a fast, comprehensive view of the factors driving customer behavior at Fractory, Heikki quickly identified trends with high confidence and used those recommendations to drive critical decisions.

Impact #2

Based on the insights Fractory generated in Sisu, they determined how factors like material used for production, material process, and material treatment impacted high-value segments.

Impact #3

These findings allowed them to find new approaches for cross-selling to existing customers and to identify new ways to improve customer onboarding that would reduce friction.

Benefit #1	Customers who use Fractory’s post-pay feature had a 3-5x higher LTV than their non-post-pay counterparts.

Benefit #1

Customers who use Fractory’s post-pay feature had a 3-5x higher LTV than their non-post-pay counterparts.

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Overview

How Fractory grows repeat business by finding high-impact insights faster with Sisu

Operational Impact

Quantitative Benefit