Domo Case Studies How Domo helped power Unilever’s United for America Initiative

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	How Domo helped power Unilever’s United for America Initiative Domo

How Domo helped power Unilever’s United for America Initiative

Domo

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Consumer Goods
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Unilever, a multinational consumer product goods company, launched the United for America initiative in the US to support communities devastated by COVID-19. The initiative involved a National Day of Service in May of 2020 and 2021, where Unilever’s employees and 170 corporate partners worked together to support the communities with more than $25 million in goods and services donated. However, the challenge was not finding employees willing to volunteer; the challenge was in coordinating and tracking their efforts. Unilever needed a system to accurately track the campaign impact and coordinate key resources, including volunteers and products. Read More
About Customer	Unilever is a multinational consumer product goods company that produces food, beverages, cleaning agents, and beauty and personal care products. The company has a revenue of $60 Billion and employs 150,000 people. In response to the COVID-19 pandemic, Unilever launched the United for America initiative in the US, which led to a National Day of Service in May of 2020 and 2021. On these days, Unilever’s employees and 170 corporate partners worked together to support the communities that had been devastated by COVID-19 with more than $25 million in goods and services donated. More than 1,100 volunteers spent over 5,000 hours hard at work in food banks and delivered essential items like soap and shampoo to frontline workers. Read More
Solution	Unilever turned to Domo for help. Domo brought intelligent apps together with its modern analytics and BI platform to develop a data and impact measurement solution for the campaign. This data management system, which utilized Domo Everywhere, was essential for generating multiple live data insights across the campaign website. Domo used its Public Embed to create public web pages for the 178 Unilever partners and Unilever employees to submit volunteer information. Each participating partner then had a unique partner portal which enabled them to login and easily review their employees’ volunteer efforts and share that information. Domo’s experience with developing custom webforms using Form Builder and Form Viewer ingestion helped Unilever make the 2020 and 2021 days of service a success. Volunteers could easily log their hours, describe their projects, and even upload pictures and videos of themselves putting the United for America initiative in action because Domo deployed Form Builder and Form Viewer to make it simple and easy for volunteers to enter that data while working to help their communities. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Consumer Goods

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Unilever, a multinational consumer product goods company, launched the United for America initiative in the US to support communities devastated by COVID-19. The initiative involved a National Day of Service in May of 2020 and 2021, where Unilever’s employees and 170 corporate partners worked together to support the communities with more than $25 million in goods and services donated. However, the challenge was not finding employees willing to volunteer; the challenge was in coordinating and tracking their efforts. Unilever needed a system to accurately track the campaign impact and coordinate key resources, including volunteers and products.

About Customer

Unilever is a multinational consumer product goods company that produces food, beverages, cleaning agents, and beauty and personal care products. The company has a revenue of $60 Billion and employs 150,000 people. In response to the COVID-19 pandemic, Unilever launched the United for America initiative in the US, which led to a National Day of Service in May of 2020 and 2021. On these days, Unilever’s employees and 170 corporate partners worked together to support the communities that had been devastated by COVID-19 with more than $25 million in goods and services donated. More than 1,100 volunteers spent over 5,000 hours hard at work in food banks and delivered essential items like soap and shampoo to frontline workers.

Solution

Unilever turned to Domo for help. Domo brought intelligent apps together with its modern analytics and BI platform to develop a data and impact measurement solution for the campaign. This data management system, which utilized Domo Everywhere, was essential for generating multiple live data insights across the campaign website. Domo used its Public Embed to create public web pages for the 178 Unilever partners and Unilever employees to submit volunteer information. Each participating partner then had a unique partner portal which enabled them to login and easily review their employees’ volunteer efforts and share that information. Domo’s experience with developing custom webforms using Form Builder and Form Viewer ingestion helped Unilever make the 2020 and 2021 days of service a success. Volunteers could easily log their hours, describe their projects, and even upload pictures and videos of themselves putting the United for America initiative in action because Domo deployed Form Builder and Form Viewer to make it simple and easy for volunteers to enter that data while working to help their communities.

Impact #1	Domo’s intelligent apps and real time connectors created a data ecosystem that helped coordinate, track, and assess the strength of the 2020 and 2021 United for America campaigns.
Impact #2	The initiative was awarded the Ventana Research’s Digital Leadership Award for Analytics, showcasing the leadership and use of business applications or technology that contribute significantly to improved efficiency, productivity and performance.

Impact #1

Domo’s intelligent apps and real time connectors created a data ecosystem that helped coordinate, track, and assess the strength of the 2020 and 2021 United for America campaigns.

Impact #2

The initiative was awarded the Ventana Research’s Digital Leadership Award for Analytics, showcasing the leadership and use of business applications or technology that contribute significantly to improved efficiency, productivity and performance.

Benefit #1	1,116 volunteers sprang into action to help donate 14 million units of product, which helped 246 different food banks through 178 different partners, which impacted 249 different metropolitan areas across the country.
Benefit #2	Brandwatch captured almost 40,000 social engagements emanating from almost 8,000 mentions with an estimated reach of almost 15 million people.

Benefit #1

1,116 volunteers sprang into action to help donate 14 million units of product, which helped 246 different food banks through 178 different partners, which impacted 249 different metropolitan areas across the country.

Benefit #2

Brandwatch captured almost 40,000 social engagements emanating from almost 8,000 mentions with an estimated reach of almost 15 million people.

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Overview

How Domo helped power Unilever’s United for America Initiative

Operational Impact

Quantitative Benefit