Case Studies How Dick’s Sporting Goods uses data to make its products stand out

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	How Dick’s Sporting Goods uses data to make its products stand out

How Dick’s Sporting Goods uses data to make its products stand out

Technology Category	Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Product Research & Development Sales & Marketing
Services	Data Science Services System Integration
Challenge	Dick’s Sporting Goods faced the challenge of differentiating its product offerings to attract consumers away from competitors. The retailer aimed to make both its private labels and branded merchandise appealing to shoppers. However, the industry average for new product success rate is below 40%, making it difficult for Dick’s to build a selection that would stand out. This challenge was exacerbated by Amazon’s growing product range and dominance in the sporting goods market, with Amazon launching its own activewear private labels and achieving significant sales growth in sports and outdoor categories. Read More
About Customer	Dick’s Sporting Goods is a major American sporting goods retail company that has been in operation for several decades. The company offers a wide range of sporting goods, apparel, footwear, and equipment for various sports and outdoor activities. With a strong presence both online and through its numerous physical stores across the United States, Dick’s Sporting Goods aims to provide high-quality products and exceptional customer service. The company has been focusing on enhancing its product development and merchandising strategies to stay competitive in the market, particularly against e-commerce giants like Amazon. By leveraging advanced analytics and consumer data, Dick’s Sporting Goods strives to create a compelling product assortment that meets the evolving needs and preferences of its customers. Read More
Solution	To address the challenge, Dick’s Sporting Goods partnered with First Insight, a customer-centric merchandising platform, to leverage its predictive analytics capabilities. First Insight collects consumer data through various channels, including email, social media, and the retailer’s site. This data includes demographic information, product appeal scores, pricing preferences, and additional comments from consumers. The collected data is then processed through First Insight’s predictive analytics models to provide Dick’s with unique insights into consumer preferences. These insights inform the retailer’s product development process for private labels, buying decisions for branded goods, and overall pricing strategy. By incorporating consumer sentiment analysis into its decision-making process, Dick’s aims to create a more appealing product selection that resonates with shoppers. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data Mining

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Product Research & Development

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

Dick’s Sporting Goods faced the challenge of differentiating its product offerings to attract consumers away from competitors. The retailer aimed to make both its private labels and branded merchandise appealing to shoppers. However, the industry average for new product success rate is below 40%, making it difficult for Dick’s to build a selection that would stand out. This challenge was exacerbated by Amazon’s growing product range and dominance in the sporting goods market, with Amazon launching its own activewear private labels and achieving significant sales growth in sports and outdoor categories.

About Customer

Dick’s Sporting Goods is a major American sporting goods retail company that has been in operation for several decades. The company offers a wide range of sporting goods, apparel, footwear, and equipment for various sports and outdoor activities. With a strong presence both online and through its numerous physical stores across the United States, Dick’s Sporting Goods aims to provide high-quality products and exceptional customer service. The company has been focusing on enhancing its product development and merchandising strategies to stay competitive in the market, particularly against e-commerce giants like Amazon. By leveraging advanced analytics and consumer data, Dick’s Sporting Goods strives to create a compelling product assortment that meets the evolving needs and preferences of its customers.

Solution

To address the challenge, Dick’s Sporting Goods partnered with First Insight, a customer-centric merchandising platform, to leverage its predictive analytics capabilities. First Insight collects consumer data through various channels, including email, social media, and the retailer’s site. This data includes demographic information, product appeal scores, pricing preferences, and additional comments from consumers. The collected data is then processed through First Insight’s predictive analytics models to provide Dick’s with unique insights into consumer preferences. These insights inform the retailer’s product development process for private labels, buying decisions for branded goods, and overall pricing strategy. By incorporating consumer sentiment analysis into its decision-making process, Dick’s aims to create a more appealing product selection that resonates with shoppers.

Impact #1	First Insight’s predictive analytics models have enabled Dick’s Sporting Goods to improve its product assortment and pricing strategies.
Impact #2	The partnership has been extended for multiple years, indicating satisfaction with the results achieved so far.
Impact #3	First Insight’s platform has been a critical element in Dick’s success over the past three years, according to the company’s SVP of Merchandise Planning.

Impact #1

First Insight’s predictive analytics models have enabled Dick’s Sporting Goods to improve its product assortment and pricing strategies.

Impact #2

The partnership has been extended for multiple years, indicating satisfaction with the results achieved so far.

Impact #3

First Insight’s platform has been a critical element in Dick’s success over the past three years, according to the company’s SVP of Merchandise Planning.

Benefit #1	First Insight has increased partners’ new product success rate by between 30% and 100%.

Benefit #1

First Insight has increased partners’ new product success rate by between 30% and 100%.

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Overview

How Dick’s Sporting Goods uses data to make its products stand out

Operational Impact

Quantitative Benefit