Adverity Case Studies How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19

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	How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19 Adverity

How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19

Adverity

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	AnalytixLive, a U.S. data analytics company, was hit hard by the COVID-19 pandemic. The company, which provided revenue management services to the live entertainment industry, saw its business come to a halt as live events were cancelled worldwide. However, as live entertainment shifted to streaming video services and social media, the team saw an opportunity to support their clients with advanced analytics of the engagement data coming from these platforms. The challenge was to seamlessly acquire the new and diverse datasets, which would allow them to successfully pivot their business in this direction. Read More
About Customer	AnalytixLive is a U.S. data analytics company that was founded in 2001. The company focuses on providing automated revenue management and pricing analytics for live performing arts and entertainment organizations. They have built a household name in this industry by analyzing supply, demand, and pricing trends for ticketed events. The company’s clients include renowned institutions worldwide such as The Los Angeles Philharmonic, New York Philharmonic, San Francisco Symphony, and Sydney Symphony Orchestra. Read More
Solution	AnalytixLive sought out Adverity to help them seamlessly acquire the new and diverse datasets. Adverity's ready-made connectors made it easier for AnalytixLive to integrate data from any of the platforms their clients were using, and do it quickly. This enabled the team at AnalytixLive to massively streamline business operations with a new, unified data structure that can easily be replicated for new clients. The data now comes from all sources on a regular schedule and is stored in a centralized mySQL database. From there it is immediately available and presented in templated dashboards they create for their clients in Tableau. This has enabled AnalytixLive to scale and grow more than previously possible. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

AnalytixLive, a U.S. data analytics company, was hit hard by the COVID-19 pandemic. The company, which provided revenue management services to the live entertainment industry, saw its business come to a halt as live events were cancelled worldwide. However, as live entertainment shifted to streaming video services and social media, the team saw an opportunity to support their clients with advanced analytics of the engagement data coming from these platforms. The challenge was to seamlessly acquire the new and diverse datasets, which would allow them to successfully pivot their business in this direction.

About Customer

AnalytixLive is a U.S. data analytics company that was founded in 2001. The company focuses on providing automated revenue management and pricing analytics for live performing arts and entertainment organizations. They have built a household name in this industry by analyzing supply, demand, and pricing trends for ticketed events. The company’s clients include renowned institutions worldwide such as The Los Angeles Philharmonic, New York Philharmonic, San Francisco Symphony, and Sydney Symphony Orchestra.

Solution

AnalytixLive sought out Adverity to help them seamlessly acquire the new and diverse datasets. Adverity's ready-made connectors made it easier for AnalytixLive to integrate data from any of the platforms their clients were using, and do it quickly. This enabled the team at AnalytixLive to massively streamline business operations with a new, unified data structure that can easily be replicated for new clients. The data now comes from all sources on a regular schedule and is stored in a centralized mySQL database. From there it is immediately available and presented in templated dashboards they create for their clients in Tableau. This has enabled AnalytixLive to scale and grow more than previously possible.

Impact #1	New revenue streams were created for both AnalytixLive and their clients, helping them gain business stability in rough times.
Impact #2	Integrated data allowed AnalytixLive to deliver more value to clients, reinforce existing relationships and win new contracts.
Impact #3	With data integration templates set up, onboarding new clients now takes hours instead of weeks.

Impact #1

New revenue streams were created for both AnalytixLive and their clients, helping them gain business stability in rough times.

Impact #2

Integrated data allowed AnalytixLive to deliver more value to clients, reinforce existing relationships and win new contracts.

Impact #3

With data integration templates set up, onboarding new clients now takes hours instead of weeks.

Benefit #1	Retained 80% of their client base despite the tough times brought about by the pandemic.
Benefit #2	Onboarding a new client, which previously took weeks, can now be done in a matter of hours.

Benefit #1

Retained 80% of their client base despite the tough times brought about by the pandemic.

Benefit #2

Onboarding a new client, which previously took weeks, can now be done in a matter of hours.

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Overview

How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19

Operational Impact

Quantitative Benefit