CallRail Case Studies How CallRail’s Lead Center Helped Top Job Asphalt Double Sales & Save $400 a Month

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	How CallRail’s Lead Center Helped Top Job Asphalt Double Sales & Save $400 a Month CallRail

How CallRail’s Lead Center Helped Top Job Asphalt Double Sales & Save $400 a Month

CallRail

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Construction & Infrastructure
Applicable Functions	Sales & Marketing
Services	System Integration
Challenge	Top Job Asphalt was facing challenges with its sales workflow. The company was using two different systems for inbound and outbound calls, which was inefficient. Sales Relationship Consultant, Skyler Andreasen, had to switch between making outbound calls through HubSpot on a computer and answering inbound calls on a desk phone. When calls were missed, there was no easy way to access voicemail or get details about those calls. Inbound calls had no caller ID, so there was no information about who was calling or why. As a result, some leads were slipping through the cracks, which was a significant issue as an average lead is worth $2,000 to Top Job Asphalt. Read More
About Customer	Top Job Asphalt is a one-stop shop for asphalt paving, patching, and sealing for customers in Utah, Idaho, Nevada, and Wyoming. The company has been in operation for over 15 years and was voted top contractor in 2018 by Pavement magazine. It has a well-earned reputation for excellent service. An average lead is worth $2,000 to Top Job Asphalt, so catching and responding to every one of them is vital. However, the company's workflow was getting in the way of its sales process, leading to some leads slipping through the cracks. Read More
Solution	Top Job Asphalt implemented CallRail’s Lead Center to handle inbound and outbound interactions on one platform. This eliminated the need to switch between two separate systems and allowed the company to get rid of its desktop phone system. The new system also allowed for follow-up with leads via text, enabling the company to send pictures to customers to better communicate project scope, or follow-up with leads who might not answer their phone. All incoming calls and texts were compiled in a single inbox, allowing for faster response to missed messages. Lead Center also added context to every conversation, including vital campaign and source information. This gave a holistic view of the customer’s journey, making engagement seamless. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Construction & Infrastructure

Applicable Functions

Sales & Marketing

Services

System Integration

Challenge

Top Job Asphalt was facing challenges with its sales workflow. The company was using two different systems for inbound and outbound calls, which was inefficient. Sales Relationship Consultant, Skyler Andreasen, had to switch between making outbound calls through HubSpot on a computer and answering inbound calls on a desk phone. When calls were missed, there was no easy way to access voicemail or get details about those calls. Inbound calls had no caller ID, so there was no information about who was calling or why. As a result, some leads were slipping through the cracks, which was a significant issue as an average lead is worth $2,000 to Top Job Asphalt.

About Customer

Top Job Asphalt is a one-stop shop for asphalt paving, patching, and sealing for customers in Utah, Idaho, Nevada, and Wyoming. The company has been in operation for over 15 years and was voted top contractor in 2018 by Pavement magazine. It has a well-earned reputation for excellent service. An average lead is worth $2,000 to Top Job Asphalt, so catching and responding to every one of them is vital. However, the company's workflow was getting in the way of its sales process, leading to some leads slipping through the cracks.

Solution

Top Job Asphalt implemented CallRail’s Lead Center to handle inbound and outbound interactions on one platform. This eliminated the need to switch between two separate systems and allowed the company to get rid of its desktop phone system. The new system also allowed for follow-up with leads via text, enabling the company to send pictures to customers to better communicate project scope, or follow-up with leads who might not answer their phone. All incoming calls and texts were compiled in a single inbox, allowing for faster response to missed messages. Lead Center also added context to every conversation, including vital campaign and source information. This gave a holistic view of the customer’s journey, making engagement seamless.

Impact #1	With the help of CallRail’s Call Tracking and Lead Center, Top Job Asphalt has nearly doubled its revenue in the past year, growing from $1.2 million to $2.3 million.
Impact #2	The team eliminated its old Verizon desktop phone system, which amounts to savings of $400 per month.
Impact #3	The introduction of text follow-up has had a dramatic impact on Top Job Asphalt’s closing rate. Many people who would not have otherwise picked up the phone are more responsive to text, so leads that might have gone cold are now actively closing.

Impact #1

With the help of CallRail’s Call Tracking and Lead Center, Top Job Asphalt has nearly doubled its revenue in the past year, growing from $1.2 million to $2.3 million.

Impact #2

The team eliminated its old Verizon desktop phone system, which amounts to savings of $400 per month.

Impact #3

The introduction of text follow-up has had a dramatic impact on Top Job Asphalt’s closing rate. Many people who would not have otherwise picked up the phone are more responsive to text, so leads that might have gone cold are now actively closing.

Benefit #1	2x growth in sales year-over-year
Benefit #2	$400 saved per month
Benefit #3	30% total closing rate

Benefit #1

2x growth in sales year-over-year

Benefit #2

$400 saved per month

Benefit #3

30% total closing rate

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Overview

How CallRail’s Lead Center Helped Top Job Asphalt Double Sales & Save $400 a Month

Operational Impact

Quantitative Benefit