solocal Case Studies How BRIDGE helped Crédit Agricole des Savoie double traffic within one year

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	How BRIDGE helped Crédit Agricole des Savoie double traffic within one year solocal

How BRIDGE helped Crédit Agricole des Savoie double traffic within one year

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Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Search & Rescue
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Crédit Agricole des Savoie, a leading banking services and insurance provider in the Savoy and Haute-Savoy regions of France, was facing the challenge of transitioning into a digital bank. The company had previously focused on traditional, physical branch client relationships and was now looking to combine their offline offering with an online strategy focused on digital efficiency. The company wanted to strengthen its local presence by maintaining its network of branches while simultaneously developing its customer services online. The goal was to optimize its online visibility and attract online users into their branches. Read More
About Customer	Crédit Agricole des Savoie is the leading banking services and insurance providers in the Savoy and Haute-Savoy regions of France. The company services one out of every two local residents with its 166 branches and employs 2,850 people. The branches are an integral part of the community, as they support the local people and organizations through social, cultural and sporting activities. The company is a major player in the region, with nearly one in every two residents of Savoy being a client. Therefore, their local presence, through their actions and their network of 166 branches, is very important. In the context of hyper-connectivity, it is natural for them to add a digital method for their clients to connect with the physical branches. Read More
Solution	Crédit Agricole des Savoie launched the Store Locator and the Local Pages in March 2014 to create an online directory of its branches as well as increase visibility within local search. BRIDGE allows Crédit Agricole des Savoie to have an online presence that is on par with its physical presence while capitalizing on the growth of the mobile internet usage and geolocation based searches. Through optimisation for SEO they now appear in search results for queries including ‘Crédit agricole’ and ‘city’, or ‘bank’ and ‘city’. The improved ranking increases online traffic which can then be redirect into branches to build local client relationships. By deploying the events module within the Store Locator, branches can develop a communication approach that focuses solely on the target audience within the local area. Local events, new product offerings, branch openings and other useful information can all be published. Local Pages are also helpful in their multichannel approach — they offer users the option to sign up for a product online, before going into a branch for a follow up with a banking advisor. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Search & Rescue

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Crédit Agricole des Savoie, a leading banking services and insurance provider in the Savoy and Haute-Savoy regions of France, was facing the challenge of transitioning into a digital bank. The company had previously focused on traditional, physical branch client relationships and was now looking to combine their offline offering with an online strategy focused on digital efficiency. The company wanted to strengthen its local presence by maintaining its network of branches while simultaneously developing its customer services online. The goal was to optimize its online visibility and attract online users into their branches.

About Customer

Crédit Agricole des Savoie is the leading banking services and insurance providers in the Savoy and Haute-Savoy regions of France. The company services one out of every two local residents with its 166 branches and employs 2,850 people. The branches are an integral part of the community, as they support the local people and organizations through social, cultural and sporting activities. The company is a major player in the region, with nearly one in every two residents of Savoy being a client. Therefore, their local presence, through their actions and their network of 166 branches, is very important. In the context of hyper-connectivity, it is natural for them to add a digital method for their clients to connect with the physical branches.

Solution

Crédit Agricole des Savoie launched the Store Locator and the Local Pages in March 2014 to create an online directory of its branches as well as increase visibility within local search. BRIDGE allows Crédit Agricole des Savoie to have an online presence that is on par with its physical presence while capitalizing on the growth of the mobile internet usage and geolocation based searches. Through optimisation for SEO they now appear in search results for queries including ‘Crédit agricole’ and ‘city’, or ‘bank’ and ‘city’. The improved ranking increases online traffic which can then be redirect into branches to build local client relationships. By deploying the events module within the Store Locator, branches can develop a communication approach that focuses solely on the target audience within the local area. Local events, new product offerings, branch openings and other useful information can all be published. Local Pages are also helpful in their multichannel approach — they offer users the option to sign up for a product online, before going into a branch for a follow up with a banking advisor.

Impact #1	The company was able to double the number of visits to pages within a one year period.
Impact #2	45% of total conversions within a marketing campaign were linked to Local Pages.
Impact #3	60% of Store Locator traffic comes from SEO.

Impact #1

The company was able to double the number of visits to pages within a one year period.

Impact #2

45% of total conversions within a marketing campaign were linked to Local Pages.

Impact #3

60% of Store Locator traffic comes from SEO.

Benefit #1	2x increase in the number of visits to pages within a one year period.
Benefit #2	45% of total conversions within a marketing campaign were linked to Local Pages.
Benefit #3	60% of Store Locator traffic comes from SEO.

Benefit #1

2x increase in the number of visits to pages within a one year period.

Benefit #2

45% of total conversions within a marketing campaign were linked to Local Pages.

Benefit #3

60% of Store Locator traffic comes from SEO.

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Overview

How BRIDGE helped Crédit Agricole des Savoie double traffic within one year

Operational Impact

Quantitative Benefit