How Blue Phi Capital Guides SaaS Startups to Success

For early-stage startups, finding and keeping customers (traction) and building cash flow momentum (growth) are the two most important goals. However, founders often put less effort into maintaining accurate, complete, and comprehensive data across their back-end business systems. This not only burdens the finance team with a large manual effort each month but also adds unnecessary friction as founders search for insights that can drive opportunities and better engagement with their Board of Directors. Patrick Hoogendijk, Managing Partner at Blue Phi Capital, recalls his main gripe with portfolio companies was the lack of timely and accurate information transfer, especially with financial information. As an outsourced CFO for startups, he works to eliminate that issue by building a repeatable, scalable process for communicating with founders, executives, Boards, and future investors so that each gets what they want, when they want it. Historically, Patrick would begin with data hygiene, spending weeks wrangling the data from disparate ERP, CRM, and HRIS data sources to ensure trustworthy metric calculations. He would then find a common system to communicate the business metrics to each of the startup’s stakeholders, often using Excel or Google Sheets.

Blue Phi Capital helps early-stage startups manage and accelerate the FP&A function by building a modern tech stack, automating financial operations, and focusing executive teams on tactical decision-making. As the startup’s outsourced CFO, Patrick integrates the internal finance, accounting, sales, and operational data with the external market environment to help founders achieve their OKRs. Blue Phi Capital works with no more than five high-growth startups at any given time, bringing efficiency, scalability, and productivity to the strategic CFO role. The company focuses on eliminating the issue of timely and accurate information transfer by building a repeatable, scalable process for communicating with founders, executives, Boards, and future investors.