VividWorks Case Studies HOW AR HELPS LINDSTRÖM TO SELL ITS DESIGN MAT RANGE

	HOW AR HELPS LINDSTRÖM TO SELL ITS DESIGN MAT RANGE VividWorks

HOW AR HELPS LINDSTRÖM TO SELL ITS DESIGN MAT RANGE

VividWorks

Technology Category	Analytics & Modeling - Virtual & Augmented Reality Software
Applicable Functions	Sales & Marketing
Use Cases	Augmented Reality
Challenge	The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises. Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry. Read More
About Customer	Lindström is one of the largest B-to-B textile services companies in Europe and operates in 24 countries in Europe and in Asia, with over 200,000 customers, and over 3000 employees.They offer a full range of B-2-B textile services, from hotel an Read More
Customer Name	Lindström Read More
Solution	Lindström’s solution was a VividPlatform based Augmented Reality sales tool, ‘LiveDesign’. LiveDesign offers Lindström’s clients a unique ability to design visually, and a chance to see how mats would look like in their planned places. With LiveDesign the Lindström sales representatives and customers can try different colours and patterns, cut mats into right size, and try different combinations. The sales representatives can also add clients’ logos to the mats and show them how Lindström products can fully support the company image the clients desire (i.e. branded mats). And when the customer has made the selection, all pricing and ordering is done automatically with one-click - and the installation groups are given easy, visual, instructions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Virtual & Augmented Reality Software

Applicable Functions

Sales & Marketing

Use Cases

Augmented Reality

Challenge

The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises.

Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry.

About Customer

Lindström is one of the largest B-to-B textile services companies in Europe and operates in 24 countries in Europe and in Asia, with over 200,000 customers, and over 3000 employees.They offer a full range of B-2-B textile services, from hotel an

Customer Name

Lindström

Solution

Lindström’s solution was a VividPlatform based Augmented Reality sales tool, ‘LiveDesign’. LiveDesign offers Lindström’s clients a unique ability to design visually, and a chance to see how mats would look like in their planned places. With LiveDesign the Lindström sales representatives and customers can try different colours and patterns, cut mats into right size, and try different combinations.

The sales representatives can also add clients’ logos to the mats and show them how Lindström products can fully support the company image the clients desire (i.e. branded mats). And when the customer has made the selection, all pricing and ordering is done automatically with one-click - and the installation groups are given easy, visual, instructions.

Impact #1	[Efficiency Improvement - Operation] By implementing Vividworks' AR solution, sales processes got faster, sales representatives gained more credibility, and the representatives are seen more as interior designers than commodity sellers.
Impact #2	[Financial Growth - Sales] The full selection of mats can be shown instantly by any sales representative anywhere in the same way - which has created a significant boost in the sales performance.

Impact #1

[Efficiency Improvement - Operation]
By implementing Vividworks' AR solution, sales processes got faster, sales representatives gained more credibility, and the representatives are seen more as interior designers than commodity sellers.

Impact #2

[Financial Growth - Sales]
The full selection of mats can be shown instantly by any sales representative anywhere in the same way - which has created a significant boost in the sales performance.

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Overview

HOW AR HELPS LINDSTRÖM TO SELL ITS DESIGN MAT RANGE

Operational Impact