solocal Case Studies How Animalis grew traffic to Local Pages by 70% using BRIDGE

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	How Animalis grew traffic to Local Pages by 70% using BRIDGE solocal

How Animalis grew traffic to Local Pages by 70% using BRIDGE

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Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Services	Software Design & Engineering Services
Challenge	Animalis, a French retailer specializing in pet products and accessories, was facing increased competition both online and offline. The company's 40 locations across France did not cover every region, leading to a limited online presence. This lack of visibility, especially in local search results, was a significant challenge as it hindered the company's ability to stand out from competitors. Read More
About Customer	Animalis is a French retailer that specializes in pet products and accessories. The company was established in 1998 and has since grown to operate 40 stores across France, with a significant presence in Paris. Despite its physical presence, the company has struggled with online visibility due to increased competition and a limited online presence. The company's distribution network consists of corporate-owned stores, and it operates in the retail industry. Read More
Solution	To increase their online visibility and customer engagement, Animalis created BRIDGE Local Pages for every location. These pages are search engine optimized, increasing the brand's online presence and helping to edge out competition in local search results. This strong search ranking drives traffic, making Animalis top of mind when customers search for pet products or accessories within their local area. Animalis also implemented a conversion module that allowed customers to get in touch with stores for advice. Customers who connect with Animalis stores online are added to the local database of each store. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

Software Design & Engineering Services

Challenge

Animalis, a French retailer specializing in pet products and accessories, was facing increased competition both online and offline. The company's 40 locations across France did not cover every region, leading to a limited online presence. This lack of visibility, especially in local search results, was a significant challenge as it hindered the company's ability to stand out from competitors.

About Customer

Animalis is a French retailer that specializes in pet products and accessories. The company was established in 1998 and has since grown to operate 40 stores across France, with a significant presence in Paris. Despite its physical presence, the company has struggled with online visibility due to increased competition and a limited online presence. The company's distribution network consists of corporate-owned stores, and it operates in the retail industry.

Solution

To increase their online visibility and customer engagement, Animalis created BRIDGE Local Pages for every location. These pages are search engine optimized, increasing the brand's online presence and helping to edge out competition in local search results. This strong search ranking drives traffic, making Animalis top of mind when customers search for pet products or accessories within their local area. Animalis also implemented a conversion module that allowed customers to get in touch with stores for advice. Customers who connect with Animalis stores online are added to the local database of each store.

Impact #1	Increased online visibility and customer engagement through the creation of BRIDGE Local Pages for every location.
Impact #2	Improved search engine ranking, driving more traffic to the website.
Impact #3	Better understanding of customer needs and trends through tracking setup within BRIDGE Local Pages.

Impact #1

Increased online visibility and customer engagement through the creation of BRIDGE Local Pages for every location.

Impact #2

Improved search engine ranking, driving more traffic to the website.

Impact #3

Better understanding of customer needs and trends through tracking setup within BRIDGE Local Pages.

Benefit #1	70% increase in traffic to Local Pages.
Benefit #2	1,600 qualified leads generated through contact forms.
Benefit #3	43% of nonbranded local searches Animalis ranks for.

Benefit #1

70% increase in traffic to Local Pages.

Benefit #2

1,600 qualified leads generated through contact forms.

Benefit #3

43% of nonbranded local searches Animalis ranks for.

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Overview

How Animalis grew traffic to Local Pages by 70% using BRIDGE

Operational Impact

Quantitative Benefit