CallRail Case Studies How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center

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	How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center CallRail

How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center

CallRail

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Construction & Infrastructure
Applicable Functions	Sales & Marketing
Services	System Integration
Challenge	D.R. Horton, America's largest homebuilder, was struggling with managing and tracking the high volume of leads coming in. The cost per lead in the real estate industry is high, averaging around $500, so any leads that slipped through the cracks represented a significant loss of potential revenue. The company had little visibility into incoming leads, leading to issues such as double communication with leads and frustration among customers who were asked the same questions multiple times. Calls would come in from multiple locations, and there was no way to decipher where those calls were coming from, making it impossible to forward them to the correct sales representative. Read More
About Customer	D.R. Horton is America's largest homebuilder, delivering dream homes and high-quality construction since 1978. More homebuyers have chosen D.R. Horton than any other national builder since 2002. The company operates across the country with office locations ranging from large to small teams. The D.R. Horton division in New Mexico, for instance, operates with a small team consisting of eleven sales representatives and one online sales counselor. Despite its success and size, the company was struggling with managing and tracking the high volume of leads coming in, leading to potential revenue loss. Read More
Solution	D.R. Horton implemented CallRail's Lead Center to improve their lead management process. Lead Center offered a significant improvement over their previous communication platform, Google Voice, by providing detailed analytics and functionality. It allowed D.R. Horton to see the details of each communication, enabling quick reference and easy monitoring into call transcripts and recordings. The tool also helped identify gaps in training, allowing the company to improve its team's performance. Additionally, D.R. Horton set up email notifications for every missed call, along with a voicemail recording link, making lead tracking and follow-up much easier. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Construction & Infrastructure

Applicable Functions

Sales & Marketing

Services

System Integration

Challenge

D.R. Horton, America's largest homebuilder, was struggling with managing and tracking the high volume of leads coming in. The cost per lead in the real estate industry is high, averaging around $500, so any leads that slipped through the cracks represented a significant loss of potential revenue. The company had little visibility into incoming leads, leading to issues such as double communication with leads and frustration among customers who were asked the same questions multiple times. Calls would come in from multiple locations, and there was no way to decipher where those calls were coming from, making it impossible to forward them to the correct sales representative.

About Customer

D.R. Horton is America's largest homebuilder, delivering dream homes and high-quality construction since 1978. More homebuyers have chosen D.R. Horton than any other national builder since 2002. The company operates across the country with office locations ranging from large to small teams. The D.R. Horton division in New Mexico, for instance, operates with a small team consisting of eleven sales representatives and one online sales counselor. Despite its success and size, the company was struggling with managing and tracking the high volume of leads coming in, leading to potential revenue loss.

Solution

D.R. Horton implemented CallRail's Lead Center to improve their lead management process. Lead Center offered a significant improvement over their previous communication platform, Google Voice, by providing detailed analytics and functionality. It allowed D.R. Horton to see the details of each communication, enabling quick reference and easy monitoring into call transcripts and recordings. The tool also helped identify gaps in training, allowing the company to improve its team's performance. Additionally, D.R. Horton set up email notifications for every missed call, along with a voicemail recording link, making lead tracking and follow-up much easier.

Impact #1	Lead Center drastically improved D.R. Hortonʼs communication process, allowing for quick reference and easy monitoring into call transcripts and recordings.
Impact #2	The tool helped identify gaps in training, allowing the company to improve its team's performance.
Impact #3	Lead Center also helped spot top performers in the company, enabling recognition of their efforts.

Impact #1

Lead Center drastically improved D.R. Hortonʼs communication process, allowing for quick reference and easy monitoring into call transcripts and recordings.

Impact #2

The tool helped identify gaps in training, allowing the company to improve its team's performance.

Impact #3

Lead Center also helped spot top performers in the company, enabling recognition of their efforts.

Benefit #1	D.R. Hortonʼs revenue has increased significantly over the last year and a half after implementing CallRailʼs Lead Center.
Benefit #2	Every high-dollar lead now gets the attention it needs, leading to more revenue for the company and fewer leads going down the drain.

Benefit #1

D.R. Hortonʼs revenue has increased significantly over the last year and a half after implementing CallRailʼs Lead Center.

Benefit #2

Every high-dollar lead now gets the attention it needs, leading to more revenue for the company and fewer leads going down the drain.

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Overview

How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center

Operational Impact

Quantitative Benefit